I guess Audi is trying to make it their halo car and recreate the badge-engineered success of the R8 (essentially a Lamborghini Gallardo in Audi clothes) in order to draw in a newer, younger audience- just like the R8 did 15 years ago. It worked wonders for the brand image back then, but now the affluent young audience has moved on to Tesla for brand image, and Audi wants a bite of that pie.

At best they'll recreate the success of the R8. At worst, it'll be Audi's Phaeton. Though I suspect that the supply will be greatly constrained due to lack of batteries just like every other EV out there currently, and so they'll sell every one they make.

 

I was really looking forward to the eTron GT since the Taycan with options would be 100K+ (come on, would anyone really buy the bare bone)? I digress.

But once I found out the GT starts around $100K around year end, I went back to the dino burner V8.

 

Kind of unfair to pick LFA because it looks better than most regular cars on the road.