2021 PoleStar 2
#271
Lexus Test Driver
#272
Lexus Test Driver
It was purely a marketing move. I get what you are saying, but it was smart because there are a lot of Tesla haters that wouldn't normally think of buying an EV just to spite Tesla, and they may consider this brand just to justify buying an EV and saying "it's not a Tesla". It just gives an alternative to people who don't like Tesla as a brand. Everyone already knows they are second to Tesla, that is already a given, at least for now
#273
Lexus Champion
Thread Starter
I thought the refences were on point because it seems mostly enthusiasts would understand the references. Do regular non-car people even know that Tesla and SpaceX are related and that Elon wants to colonize mars? It was specifically targeted at those that don't like Tesla which is what the Polestar target audience is right now. They will try to get the Tesla enthusiast later when their powertrain is up to snuff
#274
Lexus Fanatic
Polestar logo resembles a celestial body but they mock Elon for trying to get to one? Self awareness classes Polestar.
Here's the problem. Polestar commercial has people talking about Tesla, free advertising.
Here's the problem. Polestar commercial has people talking about Tesla, free advertising.
#275
Lexus Champion
Thread Starter
I had no idea that's what it meant. Maybe that's actually a selling point LOL
#276
Lexus Fanatic
I think the logo is supposed to be a symbol for energy. Energy in design or some marketing schlock. Does Polestar even need advertising? I doubt it.
#277
Lexus Champion
Thread Starter
I think that was the point. You can't talk about EV's without the elephant in the room being mentioned. Do you notice how most EV threads end up Tesla threads? See, it's happening right now
#278
Lexus Champion
Thread Starter
I actually think they don't, their best advertising is just being seen. When friends and people I know see it, they immediately ask about it, and friends want to take it for a spin. Just this Saturday I was at a wedding and one of my friends asked to take it on a quick spin, Nobody has ever come to me and said "can I take your IS350 for a spin?" People I've talked to like how it looks, and they love how it drives even better. They sold 29,000 last year, Polestar anticipates doubling that this year
#279
Lexus Test Driver
I actually think they don't, their best advertising is just being seen. When friends and people I know see it, they immediately ask about it, and friends want to take it for a spin. Just this Saturday I was at a wedding and one of my friends asked to take it on a quick spin, Nobody has ever come to me and said "can I take your IS350 for a spin?" People I've talked to like how it looks, and they love how it drives even better. They sold 29,000 last year, Polestar anticipates doubling that this year
#280
Lexus Champion
Thread Starter
Its a cool car and I would have considered one but I got my Tesla way before the Polestar was released. The Polestar 2 is at a weird place because its a sports sedan that competes with the Model 3 but isn't as fast and doesn't have its range. I think they need to be more competitive in power and range in their next iteration. I'm hoping the real gem is the Polestar 3 which has time to fix these issues and offers a better product than the Model Y. Polestar should have just licensed the Tesla Supercharger network...imagine how much better they would be doing if range anxiety wasn't an issue for first time buyers.
I think the Polestar 3 will have better range, efficiency and performance from what I'm seeing. Plus they are planning on offering an SUV version. There is an update coming out for the Polestar 2 that they say will give a bit better efficiency and better regen. I'll take every little bit I can get!
#281
Lexus Fanatic
Was there ever a point where Tesla was going to license out their charging network to select companies?
#282
Lexus Test Driver
There were definitely compromises I had to make choosing Polestar over a Model 3. Performance wasn't one of them because 0 to 60 in 4.4 seconds is good enough for me, it was more range and efficiency, and better battery packaging I gave up. Charging is also not one of them because although Tesla has way more charging stations, I do 99.9 percent of my charging at home, and Electrify America has charging stations all over the Bay Area and SoCal. I've talked to a number of Polestar owners in the Bay Area that drive regularly from SF all the way to San Diego, and charging is not an issue for them, they will usually make two 30 minute stops and one 20 minute stop in South OC before heading on to San Diego.
I think the Polestar 3 will have better range, efficiency and performance from what I'm seeing. Plus they are planning on offering an SUV version. There is an update coming out for the Polestar 2 that they say will give a bit better efficiency and better regen. I'll take every little bit I can get!
I think the Polestar 3 will have better range, efficiency and performance from what I'm seeing. Plus they are planning on offering an SUV version. There is an update coming out for the Polestar 2 that they say will give a bit better efficiency and better regen. I'll take every little bit I can get!
https://chargedevs.com/newswire/elon...as-tech-again/
#283
Lexus Fanatic
Tesla has always stated they would like to license out their tech. Don't really know if they were serious or not though...
https://chargedevs.com/newswire/elon...as-tech-again/
https://chargedevs.com/newswire/elon...as-tech-again/
#284
Lexus Fanatic
My counter point to that commercial. As soon as you mention or allude to a competitor you've already lost, you're admitting they are the leader. Tesla is not trying to get to Mars that is SpaceX. Tech has cross pollinated from SpaceX for things like the Plaid motors, and the technology for the gigacastings something Volvo is blatantly copying. Smart on their part but they are trash talking a company they are wisely copying. That's marketing I guess.
Every Superbowl ad talking about EVs only further legitimizes Tesla and other pure EV makers. And worse for legacy, it will make people not want their petrol cars. So what are they trying to achieve achieve exactly? I found it bizarre. The swipe at VW is justified, but VW sells a boat load of EVs compared to other legacy auto makers. Polestar should have stuck with bragging only about themselves.
Every Superbowl ad talking about EVs only further legitimizes Tesla and other pure EV makers. And worse for legacy, it will make people not want their petrol cars. So what are they trying to achieve achieve exactly? I found it bizarre. The swipe at VW is justified, but VW sells a boat load of EVs compared to other legacy auto makers. Polestar should have stuck with bragging only about themselves.
#285
Lexus Fanatic