Tesla beat BMW for 2021 luxury crown, Cox says
#16
Lexus Fanatic
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#17
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Anecdotally, when I moved to my suburbia neighborhood over a decade ago the most popular luxury car here was probably an RX, and it's been mostly displaced with Model Ys. Tesla might actually be the most popular luxury brand in my neighborhood now, there's really been an explosion of them in the last year or so.
#18
Lexus Fanatic
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The distinction being Tesla outsold carmakers that mostly compete at the same price point for the same type of customers.
Anecdotally, when I moved to my suburbia neighborhood over a decade ago the most popular luxury car here was probably an RX, and it's been mostly displaced with Model Ys. Tesla might actually be the most popular luxury brand in my neighborhood now, there's really been an explosion of them in the last year or so.
Anecdotally, when I moved to my suburbia neighborhood over a decade ago the most popular luxury car here was probably an RX, and it's been mostly displaced with Model Ys. Tesla might actually be the most popular luxury brand in my neighborhood now, there's really been an explosion of them in the last year or so.
#19
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I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife, who was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
Personally, if someone put a gun to my head and said you have to sell your GL (which I really like), I would buy a refreshed Model S and never look back.
Last edited by sg021; 01-27-22 at 07:43 AM.
#20
Lexus Test Driver
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We bought a Model 3 instead of a Mercedes. All the Teslas in my neighborhood are displacing 'luxury' vehicles. In the $50-$70k range, where the luxuriousness of luxury vehicles is not as high as say an S-Class, it seems like many people are fine trading off traditional luxury for what Tesla offers.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife that was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife that was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
Tesla created a new segment in automotive landscape.
It took sales away from various segments but overall it has not had huge impact on any one brand.
#21
Lexus Test Driver
Thread Starter
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A luxury car is simply a car that provides increases level of comfort, equipment, amenities, quality, performance, technology, status etc etc vs. a mainstream car. A car/manufacturer may not meet all of those qualities but a mixture of some of those qualities and higher pricing make it a luxury car and its generally viewed as such. When the press talks about Tesla or Porsche or Lamborghini, they don't say "premium" car or "sporty" car. They consider those car brands luxury due to price. Its just a category in the auto segment.
#22
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What would you call this new segment? Premium EVs?
Last edited by sg021; 01-27-22 at 07:53 AM.
#23
Lexus Test Driver
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The brand is not going after Traditional luxury buyers.
It created new EV segment where consumers prefer tech and being green over everything else.
I would just call it EV segment and it has the highest growth potential in next 5-10yrs.
#24
Lexus Champion
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We bought a Model 3 instead of a Mercedes. All the Teslas in my neighborhood are displacing 'luxury' vehicles. In the $50-$70k range, where the luxuriousness of luxury vehicles is not as high as say an S-Class, it seems like many people are fine trading off traditional luxury for what Tesla offers.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife, who was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
Personally, if someone put a gun to my head and said you have to sell your GL (which I really like), I would buy a refreshed Model S and never look back.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife, who was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
Personally, if someone put a gun to my head and said you have to sell your GL (which I really like), I would buy a refreshed Model S and never look back.
#25
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We bought a Model 3 instead of a Mercedes. All the Teslas in my neighborhood are displacing 'luxury' vehicles. In the $50-$70k range, where the luxuriousness of luxury vehicles is not as high as say an S-Class, it seems like many people are fine trading off traditional luxury for what Tesla offers.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife, who was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
Personally, if someone put a gun to my head and said you have to sell your GL (which I really like), I would buy a refreshed Model S and never look back.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife, who was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
Personally, if someone put a gun to my head and said you have to sell your GL (which I really like), I would buy a refreshed Model S and never look back.
#26
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My point is Tesla owners are just as likely to be former Prius owners as they are former 3series owners.
The brand is not going after Traditional luxury buyers.
It created new EV segment where consumers prefer tech and being green over everything else.
I would just call it EV segment and it has the highest growth potential in next 5-10yrs.
The brand is not going after Traditional luxury buyers.
It created new EV segment where consumers prefer tech and being green over everything else.
I would just call it EV segment and it has the highest growth potential in next 5-10yrs.
#27
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This is where Toyota/Lexus completely blew it. If they had an NX or LX that had a range of at least 300 miles, AWD with at minimum 300 hp and offered 2 or 3 years free charging and it was $60k or under, I would have had one in my yard instead of a Polestar. Lost opportunity
#28
Lexus Fanatic
iTrader: (20)
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We bought a Model 3 instead of a Mercedes. All the Teslas in my neighborhood are displacing 'luxury' vehicles. In the $50-$70k range, where the luxuriousness of luxury vehicles is not as high as say an S-Class, it seems like many people are fine trading off traditional luxury for what Tesla offers.
I think the definition of luxury is evolving. Would I like a quieter interior and massage seats? Absolutely. Will I accept a clunky, cluttered interior with a poor user interface, or will I ever buy another ICE vehicle? No. Even my wife, who was hesitant about getting a Tesla years ago mentioned recently that whenever I get a new car it should be an EV. That literally eliminates the entire Lexus brand at the moment. The best thing traditional makers could do is accept the trend for many people with garages, ie: almost every suburbanite with money for a luxury car. EV = luxury, ICE=compromise, not the other way around.
and if you read me sig/disclaimer, you'll see i'm pretty much aligned with you, i just don't have an EV yet. but i will.
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hard to know, but - little known fact to tesla fans it seems - mercedes stock did WAY better than tesla in 2021
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Tesla created a new segment in automotive landscape.
It took sales away from various segments but overall it has not had huge impact on any one brand.
It took sales away from various segments but overall it has not had huge impact on any one brand.
A luxury car is simply a car that provides increases level of comfort, equipment, amenities, quality, performance, technology, status etc etc vs. a mainstream car. A car/manufacturer may not meet all of those qualities but a mixture of some of those qualities and higher pricing make it a luxury car and its generally viewed as such. When the press talks about Tesla or Porsche or Lamborghini, they don't say "premium" car or "sporty" car. They consider those car brands luxury due to price. Its just a category in the auto segment.
The brand is not going after Traditional luxury buyers.
It created new EV segment where consumers prefer tech and being green over everything else.
I would just call it EV segment and it has the highest growth potential in next 5-10yrs.
bmw made an effort with the i4 but i think they're in DEEP trouble. their ice cars just aren't cool anymore.
#29
Lexus Fanatic
#30
Lexus Champion
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