This 30-second spot for Lexus has 15 very interesting seconds and 15 rather dull ones, so it's far better than the norm. Unfortunately, the 15 dull seconds are the ones that display and talk about the car. The first half of the spot shows a woman in black leather cat-burglar getup, lowering herself by wires from a domed ceiling as if to commit a spectacular heist. Instead, she uncovers what's marked as the start/stop button for an engine. And, of course, she pushes it. Up to this point, the spot has been visually striking and suspenseful. The pushing of that darn button, though, launches us into 15 seconds of perfectly competent but perfectly ordinary car commercial—a car zooming along a road, accompanied by pulsing music and portentous-sounding voiceover. "

I love all the Lexus commercials...Saatchi & Saatchi plus Team One Advertising are doing a great job!!!

And lucky for you I just found a site with 2 of the new GS commercials!!! A 3rd ad, with the black GS in a snowscape, is not yet there.

But the 'diver' and 'topkapi' ads are there...I like the latter especially because the music and black GS are really amazing!!!

http://www.tvadvideos.com/html/comp...?company=Lexus&

Apparantly some media critics don't like the irrelevant first part too much (and I kinda agree).
http://www.mediaweek.com/mw/search/...t_id=1000846579