Originally Posted by Rockville

First of all Dollars in 1998 were worth about 20% (estimated) more than they are today due to inflation. Then you have the currency markets of the Dollar, Euro, and Yen. Right now Lexus is benefitting from a strong Dollar against the Yen. The Germans are facing a problem with the relatively strong Euro against the Dollar. You also have a competitive manufacturers pricing strategy that conveys value vs. the other brands. Lexus has historically been less than the German makes comparably equipped. BMW and Mercedes dealers in our area have been unusally aggressive as of late and dealer lots and the ports have been trying to work off the glut they have imported. Our dealership has a relatively lean supply for this time of year. Our sedan sales have never been better. The ES350 and IS250 are very active. The LS and GS are awaiting new versions so they can be expected to be sluggish and will ramp up with the new '07 introductions. Lexus has momentum and they make a profit. The parent company Toyota is number 2 worldwide in volume but by far number one in Company value and earnings. The '07 Lexus lineup does not have any real weak spots and it should be a record year for sales. Toyota is attracting the top engineering talent and hiring at an all time pace. They are not just taking the top of the graduate class but are hiring experienced engineers at mid career to have a good balance of veterans to promising youth. As a backdrop to all of this the overall US economy has to be healthy too. I am relieved that the FED didn't raise rates again this week as that just makes everyone's car payment increase.

The 1st Gen.GS300 was priced at $52,000 without Navigation, a 4 speed tranny, an iron inline 6 without variable valve timing but a nice looking Italian designed body. We sold one or two a month. At that time you could buy an LS400 for about $56,000 or less. In a long term perspective the relative pricing of the GS has gone down and content has virtually exploded. 2007 will continue that trend...

Rock

Originally Posted by flipside909

I will post the new 2007 Lexus model additions and changes as soon as the August 15 embargo passes.

Please be patient guys.

Originally Posted by worldcat

I don't think the GS will ever be in high demand. The car is just over priced! They are selling less than 2000 nation wide a month. The 350GS will not be much different. To much money for that car.

Originally Posted by 06GS300

I agree. I saw an '07 AWD hybrid at my dealer and it was over $60k.

Originally Posted by 06GS300

I agree. I saw an '07 AWD hybrid at my dealer and it was over $60k.