wfisher

Does anyone know what the strategy (or really lack of strategy) lexus has for selling GS's. They sell very few, never advertise in our paper (although they are constantly talking about the LS, RX, ES and IS), and have no commercials with the GS. I like having a rare care, but it seems weird to me that they don't even try. Does anyone have any insight?

dunnojack

who knows....

they tried to advertise it before, and recently had some kickass commercials.

but if a car continues to sell poorly, are you gonna dump anymore cash to advertise??

it looks like lexus is keeping to the consumer magazines for comparison/advertisement.

Mesca

iTrader: (28)

Here in Socal we get plenty of commercials for the GS. It's all regional =p

MELODY7

Why waist money to advertise 1 model to suit the needs of 1 type of consumer when you can market the make and target a wider range of consumers? Here in Miami I see tons of advertising for Lexus on all type of networks, magazines, radio, etc. Not trying to sound bias but they actually outdo everyone if you ask me. They are currently sponsoring Alicia Key's tour who which is touring all over the world with NeYo and Jordan Sparks. Their current commercials have been showcasing their wide variety of hybrids which is actually smart being that gas prices are so high.

LexFather

There was a big advertising blitz last fall when they got revisions. Don't expect much.

Also it does depend on what mags you read to see ads in print.

DaSyce

iTrader: (3)

One of my favorite characteristic of the GS is that’s it’s not a dime a dozen car, I love that even in NY I don’t see 20 a day.

It’s amazing how many competitive cars that I see every time I blink!

I personally hope this car stays exclusive.

Yang1815

iTrader: (1)

They do sponsor tennis and golf tournaments. That is good enough advertising for me. Unless there's a brand new model out, the major competitors don't really have advertising either. i.e. when's the last time you saw an Infiniti M commercial? or 5 series? or E class? how about the new Jag??? When the Cayenne GTS came out, there's a commercial specific for that, and also the new AMG C-class. But other than that, not really.

Also, when you get to these more high-end cars, you don't really need commercials... It's not like a Hyundai trying to compare themselves to BMW 7 or Lexus...

whlkev

free ads from BMW dealer

The G Man

They should show a bar graph like that with the retail price of those cars. BMW=free maintenance cost because its already build into the retail price.

whlkev

you can't compare lexus and bmw's retail price because if lexus were the same price as bmw, who the heck will buy lexus.

they priced it lower for a reason, look at mercedes, retail is always higher than BMW and offer no such service.

dunnojack

if i took a quick glance at that flyer, I'd think they were ranking something:

Yang1815

iTrader: (1)

Exactly. I bought the 3GS because a comparable 5 series would be about 15 grand more (MSRP vs MSRP that is).

valgs350

iTrader: (1)

LOL...My car is 1st!!!!

The 3rd gen GS has alot of advertising, just depends where you look, the GS also has some great TV commercial a couple came on during the superbowl!!!

I8ABMR

I agree that they dont advertise the lexus gs enough. Its a damn nice car and needs more exsposure