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to be honest personally i don't even know if 266 for intake is cheap or not
For a intake like that no its not, something like a K&N that doesn't just add a metal pipe and proven to gain performance (which i doubt is true but more throttle response is noticeable) could be worth that.
I've noticed slightly quicker throttle response and more noise from my air filter mods on previous cars. Then again, I also noticed slightly reduced MPG and I check that stuff religiously. It's almost like a game to me. You won't be tearing up any 911 turbos on the road after an intake purchase. It may make you marginally faster. The bigger gains from intake/exhaust are typically seen engines with forced induction.
I think $266 is very reasonable if it is possibly covered by the warrenty if you get the dealer to install it and you get a 3% or so increase in power (possibly). For my 450h that would be around 10hp.
Cheap Injen etc intakes were around $150-$250 or so for the 2GS.