EyeKutr

iTrader: (5)

I just saw a commercial where Chevy is talking about some features on a Malibu or some other sedan, while a dorky neighbor is trying to get a peak at the GM product while trimming his bushes.....with a GS in his driveway....LOL, Whatever is all I can say.

dunnojack

yeah. Those commercials are not targeted at us.
doesn't matter.

the dorky neighbor is peeking, trying to find where the Enterprise rent-a-car sticker is.

"nice rental car."

bigblack06

iTrader: (20)

ha LMAO thats funny, I seen this commercial and laughed when they tried to compare a Lexus GS to a Malibu yeah right!

stvincent

iTrader: (5)

haha, haven't watched the commercial yet, but made me chuckle reading this..

JBasco20

iTrader: (1)

x2...... I'm going to search youtube for it...

*Batman*

It's pretty smart of them. Of course the Lexus is a better car, but they both use a similar grade of internal plastic trim, both have questionable looking wood trim, similar size.

It attempts to tell the chevy buyer who can't afford a GS that he is getting a great deal - a Lexus grade car at half the price. This makes the chevy buyer feel good about his purchase.

Toyota should do the same thing - comparing the Camry and Avalon to Cadillac.

bigblack06

iTrader: (20)

ha I like your thinking but that sounds spot on but to me it looks stupid but yes it is a good marketing strategy!

GS350Lexus

iTrader: (5)

Here is my answer to this LOL

lkapimp216

iTrader: (2)

Except for the fact that every all my friends that have owned cadillacs gave experienced nothing but problems

BinaryJay

I know somebody with a CTS whose rearview mirror just fell off from the windshield one day. That was fun.

lkapimp216

iTrader: (2)

I was driving my boys Sedan deville the other night and the dash continued to scroll through message after message check this, service that I don t think there was a light on the dash that wasn t lit up! What a piece

jtrue28

Pretty sure I've been berated in the past over this, but Lexus uses "real wood". Guaran-damn-tee you that Chevy does not.

/hopingyourpostwastotalsarcasm

BinaryJay

The commercial is geared to the person that wrote this letter I found to Kraft Foods on the internet today.

"I've been enjoying your Kraft Macaroni and Cheese for as long as I can remember. It is not only extremely enjoyable, but also very economical. My wife and I will often "load up" our cart with 60 days worth of your product at the grocery store so that we can afford to barbeque a steak dinner once during the summer. What a treat!"

*Batman*

I know it's real. The wood itself is great, it's how the added it to the car which makes it look cheap. If you compare GS to LS, in LS it looks like wood is a core part of the interior design.


In GS, it looks like somebody said, "How can we make this look less Toyota, I know let's slap some wood here and there".

Expensive cars have wood panels embedded into the design of the dash and doors, like this.


Wood by the window switches is the classic way they add wood to cheap cars like corollas and camrys.

Cheap cars like the Camry go from this:


to this:


Whenever I see the interior of a Camry I do find it a little disturbing

*Batman*

I had another great idea for a Toyota ad. They should take apart a Malibu and make the point that since GM pays the unions 2X the money to build the car, what are the things they have to sacrifice to save money. Then show how Toyota does it right in the Camry.

I love Lexus' "The Hard Way is the Only Way" campaign btw.