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Next-generation Lexus GX Likely to Stay Truck-Based

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Old 03-28-07, 02:04 PM
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jruhi4
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Default Next-generation Lexus GX Likely to Stay Truck-Based

Here's the WardsAuto.com article:

Lexus GX Likely to Stay Truck-Based
By Christie Schweinsberg

PHOENIX – Although many auto makers are abandoning their truck-based SUVs for more car-like cross/utility vehicles, especially in the market’s mid range, the next-generation Lexus GX likely will retain its body-on-frame construction, a company executive says.

“(The GX) most likely will remain body-on-frame, but it’s not a final decision,” Bob Carter, group vice president and general manager for Toyota Motor Sales U.S.A. Inc.’s Lexus unit tells Ward’s during a recent event here.

Carter says there always will be a market for body-on-frame SUVs, despite the recent trend toward car-based utility vehicles such as the Audi Q7 and Hyundai Veracruz, because some customers will continue to want vehicles that can tow a boat or trailer.

Sales of the Lexus GX are down 9.9% for the first two months of 2007, a performance that betters the Ward’s Luxury Middle SUV segment overall, where demand is off 22.0% from year-ago.

The next generation of Lexus’ largest SUV, the LX, will debut at the New York auto show in early April. Lexus has released scant details on the vehicle ahead of the premiere, but says it will be powered by the same 5.7L V-8 available in Toyota’s new Tundra fullsize pickup truck.

“I think the (light-truck) segment will continue to trend towards unibody, because it offers a lot of what customers are looking for today,” Carter says. “(A unibody platform) provides more flexibility. But certainly there’s that customer (who is) looking primarily for towing capacity that a unibody (utility vehicle) can’t deliver quite as efficiently.”

Nissan Motor Co. Ltd. product planners told Ward’s last year towing was a consideration in deciding to retain traditional body-on-frame SUVs in its lineup. But the latest reports indicate the auto maker will shift some of its truck-based SUVs to unibody underpinnings.

A recent study by Kelley Blue Book Marketing Research’s Brand Watch found customers of luxury SUVs consider comfort and performance to be the two top reasons for purchase, vs. non-luxury SUV buyers, who prioritize fuel efficiency and reliability/durability.

The desire to keep truck-based SUVs in its stable is not a signal the auto maker is failing to recognize the trend to more CUVs, Carter emphasizes, pointing out the success the marque has had in the CUV segment with the midsize RX.

Ward’s forecast data shows a new large, Lexus all-wheel-drive CUV, dubbed JX, will arrive in the ’08 model year.

Lexus has trademarked the name JX 470 but, despite rumors of its existence, Carter declines to say if the auto maker has such a vehicle in the works.

He also won’t confirm talk of a Mercedes R-Class fighter in development, but says there are no plans in the “short-term” for such a vehicle.

“To go to a luxury minivan is nothing we see that necessarily fits the brand right now. We feel we’re in a pretty good position,” Carter says, adding he doesn’t see the R-Class as a minivan and that a new classification is needed for vehicles that blend the attributes of SUVs, vans and station wagons.

“The sub-segments of the industry are getting very clouded,” Carter says.

Another rumored new vehicle from Lexus, a small CUV to compete with BMW’s X3 and Acura’s RDX, likely would be better suited to Europe, he says, a point supported by Toyota Motor Europe President Takashi Arashima, who recently told Ward’s the best opportunities for Lexus to expand in Europe are in the small premium segments.

“The X3 and RDX don’t seem to be lighting up the market right now in North America,” Carter says of their sales, adding Lexus wouldn’t want a vehicle that would steal sales away from its RX models.

Ward’s data shows X3 sales were up 27.4% in February to 2,015 units. American Honda Motor Co. Inc. sold 2,034 RDX vehicles last month, up from January levels but far off the rate necessary to achieve first-year sales of 40,000 units the auto maker predicted when the vehicle went on sale last year.

http://wardsauto.com/ar/lexus_gx_truck/
Old 03-28-07, 02:16 PM
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encore888
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More fascinating details of the Lexus future lineup emerges...but the indecision on whether the GX will be truck based or not suggests it is a long way off...following the LX, RX debuts for sure...
Old 03-28-07, 03:03 PM
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I always prefer the ride of Body on frame SUV over those of Cross overs.

It seems like GX will be also based on next generation 4Runner/Prado. Good news!
Old 03-28-07, 06:27 PM
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SilverLady
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It's kind of funny that they mention towing, yet don't include a hitch except as an after market installation. Many of the similar size truck based vehicles (4Runner, Explorer, Pathfinder, etc.) include the hitch in many or all of their models.

A vehicle like this should come with a neat, built-in hitch as a basic.
Old 03-29-07, 04:18 PM
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loflin
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Originally Posted by SilverLady
It's kind of funny that they mention towing, yet don't include a hitch except as an after market installation. Many of the similar size truck based vehicles (4Runner, Explorer, Pathfinder, etc.) include the hitch in many or all of their models.

A vehicle like this should come with a neat, built-in hitch as a basic.
SilverLady, maybe it depends on your definition of after market.

My '05 GX came with hitch reciever and wiring, and it was NOT dealer installed.

In may have been Port Installed, but so are a lot of options that vary depending on various destinations laws and standards, across all "foreign" manufacturers.
Old 03-29-07, 04:43 PM
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This part I am RAVING about

“The sub-segments of the industry are getting very clouded,” Carter says.
Another rumored new vehicle from Lexus, a small CUV to compete with BMW’s X3 and Acura’s RDX, likely would be better suited to Europe, he says, a point supported by Toyota Motor Europe President Takashi Arashima, who recently told Ward’s the best opportunities for Lexus to expand in Europe are in the small premium segments.

“The X3 and RDX don’t seem to be lighting up the market right now in North America,” Carter says of their sales, adding Lexus wouldn’t want a vehicle that would steal sales away from its RX models.

Ward’s data shows X3 sales were up 27.4% in February to 2,015 units. American Honda Motor Co. Inc. sold 2,034 RDX vehicles last month, up from January levels but far off the rate necessary to achieve first-year sales of 40,000 units the auto maker predicted when the vehicle went on sale last year.


I hope Lexus stays out the cute ute crap.
Old 03-29-07, 07:25 PM
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BobsGX
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Originally Posted by loflin
SilverLady, maybe it depends on your definition of after market.

My '05 GX came with hitch reciever and wiring, and it was NOT dealer installed.

In may have been Port Installed, but so are a lot of options that vary depending on various destinations laws and standards, across all "foreign" manufacturers.
I agree. The hitch that Lexus offers as a PIO or at the dealership is a good looking hitch. Certainly stronger than the aftermarket hitches. Most of those hang lower and all are attached to the GX with 4 less bolts. That makes a big difference. Now the Lexus hitch that is available on the LX looks terrible. Granted it is mostly hidden from a rear view, but when the tongue/drawbar is added, a big rectangular piece of the rear bumper cover is popped off. Looks like something J. C. Whitney would offer.
Old 03-29-07, 07:28 PM
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STIG
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Originally Posted by SilverLady
It's kind of funny that they mention towing, yet don't include a hitch except as an after market installation. Many of the similar size truck based vehicles (4Runner, Explorer, Pathfinder, etc.) include the hitch in many or all of their models.

A vehicle like this should come with a neat, built-in hitch as a basic.
Interesting. I thought GX would come with Tow ready package.
Old 03-30-07, 11:01 AM
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Originally Posted by 1SICKLEX
This part I am RAVING about

“The sub-segments of the industry are getting very clouded,” Carter says.
Another rumored new vehicle from Lexus, a small CUV to compete with BMW’s X3 and Acura’s RDX, likely would be better suited to Europe, he says, a point supported by Toyota Motor Europe President Takashi Arashima, who recently told Ward’s the best opportunities for Lexus to expand in Europe are in the small premium segments.

“The X3 and RDX don’t seem to be lighting up the market right now in North America,” Carter says of their sales, adding Lexus wouldn’t want a vehicle that would steal sales away from its RX models.

Ward’s data shows X3 sales were up 27.4% in February to 2,015 units. American Honda Motor Co. Inc. sold 2,034 RDX vehicles last month, up from January levels but far off the rate necessary to achieve first-year sales of 40,000 units the auto maker predicted when the vehicle went on sale last year.


I hope Lexus stays out the cute ute crap.
Nicely said by Bob Carter. I mentioned the exact same thing about the Infiniti EX. It's likely going to steal sales away from the FX. For Lexus to introduce a CUV below the RX wouldn't make a lot of sense, and it makes perfect sense that were such a model to be made, it would be for Europe rather than North America, because sales of small, entry-luxury CUVs are not that great in North America. There isn't a big market or demand for it.
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