IS ad on Yahoo homepage
10-31-05, 04:44 PM
#1
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IS ad on Yahoo homepage
I have to say, I've seen tons of ads for this car on T.v, Print and the internet.
On top of that, the streets are talking about it, I mean from enthusiasts to people who don't know anything about cars.
"Hey Mike, whats up with the new Lexus"
"Mike, you drove the new IS yet"
etc etc
I would say the new IS has caused more of an initial stir than the new GS 6 months ago.
Go LEXUS!!
On top of that, the streets are talking about it, I mean from enthusiasts to people who don't know anything about cars.
"Hey Mike, whats up with the new Lexus"
"Mike, you drove the new IS yet"
etc etc
I would say the new IS has caused more of an initial stir than the new GS 6 months ago.
Go LEXUS!!
11-01-05, 10:26 AM
#3
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It's all a carefully crafted ploy... like the Cabbage Patch kids fervor of the mid 80s. Build anticipation to a fever pitch, small first allocation, stir in exciting word of mouth. At least these look better than cabbage patch kids. 
11-01-05, 02:59 PM
#4
Yup, first there was an IS ad with flash on the Yahoo Taiwan page, now a Holloween ad on the Yahoo USA main page...ads on Edmunds, even political news sites...they're everywhere.
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