Chrome Lexus IS250 at Australian International Motor Show
10-25-06, 08:07 AM
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Chrome Lexus IS250 at Australian International Motor Show
Lexus unveils reflection perfection
Lexus is revealing for the first time its showstopper IS250 in stunning Mirrachrome at the Australian International Motor Show. The concept chrome IS250 closely follows the L-finesse styling that has become synonymous with Lexus vehicles. The chrome design is the brainchild of the Lexus After Sales Division. It has been in production for several months.
"In researching the concept for the IS, I came across a chrome Lamborghini owned by American rap artist 50 Cent. It all came about from there," said a spokesperson. The vehicle on display is an Australian-specification IS250, which was produced in Japan. The 'chrome' is MirraChrome paint, applied in Victoria by the KMC Corporation.
In addition to the paintwork, the IS250 has been fitted with a new Lexus body kit - consisting of front lower spoiler, side skirts, rear lower skirt and a boot spoiler - which Lexus plans to introduce as a genuine Lexus Accessory late in 2006.
The alloy wheels on the chrome IS250 have been specially prepared for this vehicle, and are available in a polished alloy finish as accessory wheels to all IS250 owners.
Created for AIMS, the chrome IS250 will be showcased at various motor shows and Lexus dealerships around Australia at the conclusion of the Australian International Motor Show in Sydney.
The successful new IS250 Line has driven Lexus' growth this year. IS250, in its three model variants, has achieved double the demand of its predecessors - IS200 and IS300. In the first eight months of 2006 Lexus delivered 2242 IS250s, fewer than BMW's multi-range 3-Series but 200 vehicles more than the Mercedes-Benz C-Class range. Lexus IS250 is a 2.5-litre Quad Cam VVT-i sports sedan available in three variants and styled to Lexus' emerging policy of L-finesse.
Lexus is revealing for the first time its showstopper IS250 in stunning Mirrachrome at the Australian International Motor Show. The concept chrome IS250 closely follows the L-finesse styling that has become synonymous with Lexus vehicles. The chrome design is the brainchild of the Lexus After Sales Division. It has been in production for several months.
"In researching the concept for the IS, I came across a chrome Lamborghini owned by American rap artist 50 Cent. It all came about from there," said a spokesperson. The vehicle on display is an Australian-specification IS250, which was produced in Japan. The 'chrome' is MirraChrome paint, applied in Victoria by the KMC Corporation.
In addition to the paintwork, the IS250 has been fitted with a new Lexus body kit - consisting of front lower spoiler, side skirts, rear lower skirt and a boot spoiler - which Lexus plans to introduce as a genuine Lexus Accessory late in 2006.
The alloy wheels on the chrome IS250 have been specially prepared for this vehicle, and are available in a polished alloy finish as accessory wheels to all IS250 owners.
Created for AIMS, the chrome IS250 will be showcased at various motor shows and Lexus dealerships around Australia at the conclusion of the Australian International Motor Show in Sydney.
The successful new IS250 Line has driven Lexus' growth this year. IS250, in its three model variants, has achieved double the demand of its predecessors - IS200 and IS300. In the first eight months of 2006 Lexus delivered 2242 IS250s, fewer than BMW's multi-range 3-Series but 200 vehicles more than the Mercedes-Benz C-Class range. Lexus IS250 is a 2.5-litre Quad Cam VVT-i sports sedan available in three variants and styled to Lexus' emerging policy of L-finesse.
