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Ive only seen one other dealer offer me that price, all others want invoice. I was also offered $2000 below invoice on a 2010 TSX V6 w/ tech package (loaded with every option!) Price came to around $33 and some change. If I was into value, I would have bought the Acura, but in the long run, LOOKS will always trump anything else, so I paid a little bit more to get the Lexus.
lexus retains its value pretty well, too. the new tsx looks very futuristic- probably one of the few good alterations they made over their lineup. the rest look a little out of place, i think. any car under invoice is worth giving strong consideration too. if not under invoice, the next best bet would be to see if they would throw in some amenities (lux pkg, better rims/accessories, etc.). best of luck!
i will try to talk them into $1k below invoice for an IS350. just priced out an '10 with 18'' wheel, navi but no xenon for 37,xxx invoice, so 1k below that would be 36,xxx.
i dont know what invoice was on my car but i got a 2010 250 with only the premium pkg and wheel locks, bumper applique and cargo net, and trunk mat for 29.7? the msrp was 34.7
Are they adding other charges elsewhere? Tell them no dealer prep.
haven't got to that stage yet. still deciding on the deal. it was an '10 IS250 with Navi, HID and 18'' wheels for $34,4xx. meanwhile i can get an '10 Acura TSX I4 with technology package (fully loaded in Acura terms) for 29,000 before TTL.