IS - 2nd Gen (2006-2013) Discussion about the 2006+ model IS models

New Lexus commercial featuring the ISx50

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Old 04-28-11 | 10:27 PM
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Thumbs up New Lexus commercial featuring the ISx50

I love the direction in which the new lexus commercials are going...

http://www.youtube.com/watch?v=BUcE0Lv2RuU

They also have an ES and RX version (Shorter 15 sec ones)

Old 04-28-11 | 11:07 PM
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Nah... I like the one w/ the blue IS doing donuts ... or the one where the white IS slides through the walls... this one is redundant. We all know lexus make the best luxury cars, no need to rub it in.
Old 04-29-11 | 01:52 PM
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I thought subliminal messages in advertising was illegal??? The voice actor says Lexus 5 times in 30secs.
Old 04-29-11 | 02:04 PM
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Originally Posted by suxeLSI003
I thought subliminal messages in advertising was illegal??? The voice actor says Lexus 5 times in 30secs.
That's subliminal how?

Jeff
Old 04-29-11 | 02:05 PM
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^Good catch. It's ok, just informative. I like the Blu IS doing donuts as well.
Old 04-29-11 | 02:36 PM
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Originally Posted by Jeff Lange
That's subliminal how?

Jeff
1. Verbal persuasion. The most obvious technique is subliminal persuasion through verbal means or with the use of words. Words are more powerful than you think. We use them every day without knowing their real potential. In subliminal persuasion, the idea is knowing how to wield this power. There are many ways to do that.

First of all, there are words, phrases, and expressions that can add a more personal touch to all your conversations. By using them, you can easily make people feel more at home with you so they easily trust you.

The second verbal persuasion technique is the use of repetition or reinstatement. When you repeat certain words or expressions, they tend to leave a stronger impact on other people. This is especially effective in selling.

The word "Lexus" is powerful in and of itself. Has anyone ever asked you what type a car you drive? What's the most common response? There is definitely a positive correlation to the word "Lexus"

It got me...I just went out and bought an 11' 2IS. jk however, I did have an urge and I think it moved
Old 04-29-11 | 03:08 PM
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That's a load of rich creamery butter.

Jeff
Old 04-29-11 | 03:10 PM
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Man that sure is a nice color . I see my LEXUS dealer to much already LOL
Old 04-29-11 | 03:14 PM
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niice, but they should of used an IS with the led headlights, those old drl's are whack! no offense to any members on the forum, but im jus saying..its the reason i got rid of my 10 for an 2011.
Old 04-29-11 | 03:54 PM
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Update ur garage RastaRacer
Old 04-29-11 | 04:05 PM
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Owned!! Lmao
Old 04-29-11 | 04:19 PM
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It's weird that they didn't use a model with the new LED strip.
Old 04-29-11 | 06:26 PM
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Originally Posted by RastaRacer
niice, but they should of used an IS with the led headlights, those old drl's are whack! no offense to any members on the forum, but im jus saying..its the reason i got rid of my 10 for an 2011.
it's the reason, well a significant one for sure, that I decided on an '11 too.
Old 04-29-11 | 08:37 PM
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wow... I didn't even notice the lack of LED drl's ...

Are there any 2011s without them in the US?
Old 04-29-11 | 08:41 PM
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I love the Matador Red....but miss the LED's


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