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For a dealer - yes that's about what it's gonna be. I believe my dealer charged $139.99 + tax, but I had a "gift certificate" that dropped it down $50 so I just had them do it since the car was already there for other service anyways.
In general though, not really, you can get a better price at an independent mechanic.
I probably would just buy OEM fluid/or something equivalent and have a local mechanic take care of it for significantly less. I would call around first and see what the average charges are.
Take 30 minutes. Do it yourself and use jack stands. If you do not have all the equipment to do it then you might as well just pay someone else. No matter what if you don't do it yourself then you are getting ripped off.