Lexus IS rumors of being discontinued?
#16
Driver
I can honestly imagine the GS being axed from the lineup. The IS I feel is here to stay. Especially if it receives the new 3.5 TT V6 engine as a model replacement to the original ISF. It would absolutely hammer along!
#17
Lexus would most likely charge a minimum of $52-$60k USD for the twin turbo IS and that $52k buys a whole lot of ES. Most buyers looking at cars in the Lexus showroom want some bang for their buck. While fighting similarly priced ES the twin turbo IS would theoretically have to also steal sales from the M3, M340i and C43/C63 crowds to be considered a success. Those customer are unlikely to leave their German brands no matter how good the next gen IS is potentially.
And please don’t say the ES and IS don’t compete for sales. I have receipts from Lexus stating the new ES is still considered a entry level model for the brand that competes with A4, C-class, 3er, TLX etc.
I’m all for Lexus keeping sporty drivers cars around as the core pillars of the brand for purely the image no matter how much money they loose.
As a 4GS owner I’m not a fan of either the IS or GS going away, but if we are going to ruffle the GS owners feathers on this forum, why not ruffle some IS owners feathers while we’re at it. Just saying.
Last edited by highrev6; 01-04-19 at 05:17 AM.
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signdetres (01-04-19)
#18
Lexus Test Driver
Originally Posted by Burrcold
If we are all so silly please explain your rationale that they will absolutely keep the IS? And nobody said they are pulling out of the car business...they just did full redesigns of the ES, LS, and LC. However, in an automotive world dominated by SUV sales it's not so far fetched that they reduce the amount of models on their lower volume passenger cars and increase SUV production (I.e. RX, NX, and new UX). It would make business sense whether we like it or not. I used to work in new model development for them, so I'm very aware of how the automotive industry works...
#19
The IS stays simply because it helps alleviate the demographics issue for Lexus. The average age of the similar prices ES350 was over 60 years old. The IS average age was in the mid 40s and attracted the enthusiasts. If you lose this demographic you risk being the next Caddy. I know the UX will also help attract younger buyers but the enthusiast will think the UX is a joke.
Lexus thinks the New ES F Sport is so good it will appeal to buyers in their 40’s.
Don’t believe me, here is my proof from the 2019 Lexus ES international press launch event in Louisville, KY this past summer.
Lexus Executive speaking about how Lexus is targeting younger buyers with 7th gen ES.
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GNS (01-04-19)
#20
Highrev6 couldn't have said it better myself. There is a reason the ES finally got an F Sport model, to attract the younger buyers. The UX will bring in the even younger and SUV crowd. I would not be surprised if Lexus were to offer an AWD version of the ES, it would coincide with an announcement that the GS and IS are done for. Nobody cares about enthusiasts...most of them aren't buying ***** lol.
#21
Lexus Test Driver
Originally Posted by highrev6
Lexus thinks the New ES F Sport is so good it will appeal to buyers in their 40’s.
Don’t believe me, here is my proof from the 2019 Lexus ES international press launch event in Louisville, KY this past summer.
Lexus Executive speaking about how Lexus is targeting younger buyers with 7th gen ES.
Don’t believe me, here is my proof from the 2019 Lexus ES international press launch event in Louisville, KY this past summer.
Lexus Executive speaking about how Lexus is targeting younger buyers with 7th gen ES.
#22
Lexus thinks the New ES F Sport is so good it will appeal to buyers in their 40’s.
Don’t believe me, here is my proof from the 2019 Lexus ES international press launch event in Louisville, KY this past summer.
Lexus Executive speaking about how Lexus is targeting younger buyers with 7th gen ES.
Then they are out to lunch. I'm in my 40's and I'd never buy that boat of a car.
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signdetres (01-04-19)
#23
Sorry but we will see if this has any impact on lowering the buyer age. That thing is a boat and still looks like it's after the more mature buyer in the segment. 40 something people generally want what the 3 series has and the ES is laughable compared to that competition. 60:40 front heavy boat will never be competitive in the sports sedan segment.
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signdetres (01-04-19)
#24
Sorry but we will see if this has any impact on lowering the buyer age. That thing is a boat and still looks like it's after the more mature buyer in the segment. 40 something people generally want what the 3 series has and the ES is laughable compared to that competition. 60:40 front heavy boat will never be competitive in the sports sedan segment.
#25
I will say this, I haven’t yet test driven the 7th generation ES F-Sport, so I shouldn’t be so critical of it handling capabilities. But I imagine if your not driving like the small few of us enthusiasts type drive our cars the ES (can’t believe I’m saying this )might actually be maybe kinda fun for the average Joe. Now this is purely based on speculation and the fact the the F Sport ES now comes standard with adjustable dampers.
I wish I could travel in time to see what Lexus has planned for us Enthusiasts in 24 months. I’m serious eyeing the M840i Gran Coupé as the replacment for my 4GS.
Lexus better introduce my 4 door LC as GS replacement.
I wish I could travel in time to see what Lexus has planned for us Enthusiasts in 24 months. I’m serious eyeing the M840i Gran Coupé as the replacment for my 4GS.
Lexus better introduce my 4 door LC as GS replacement.
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signdetres (01-04-19)
#26
The sports sedan segment is dying in North America so I'm sure they don't care too much if a small percentage of people won't buy the ES because it's a 60/40 front heavy boat. The 40 something buyers are already buying the NX and will start buying the UX when it arrives. Just wait and see the new sales numbers from Lexus a year from now...1. RX 2. NX 3. UX 4. ES everything else will be fairly far off the pace of those big hitters.
#27
So disappointing that SUV/Crossovers are selling so much. I remember 10-15 years ago this trend was happening. Once gas prices sky rocketed people started buying sedans again. Everything is cyclical and trends change, getting rid of the GS/IS imo would be a big mistake that they'd regret in time imo. How does a luxury brand completely scrap their entry level sedan? Seems unfathomable to me.
#28
The sports sedan segment is dying in North America so I'm sure they don't care too much if a small percentage of people won't buy the ES because it's a 60/40 front heavy boat. The 40 something buyers are already buying the NX and will start buying the UX when it arrives. Just wait and see the new sales numbers from Lexus a year from now...1. RX 2. NX 3. UX 4. ES everything else will be fairly far off the pace of those big hitters.
I agree with 85% of your above post. But I have to nick pick at the silly UX. I don’t think it will be the sales hit Lexus was hoping for. It’s got a lot of hot competition. It’s failure in my opinion will be based on it not offering AWD on the non hybrid model and it’s lack of cargo space. The Achilles heel is the hybrid has the standard AWD, but because of how they design the layout has a even further reduced rear storage compartment compared to the non gas model. There are too many great other choices in that segment that will steal customers away from the UX. Mainly the XC40, the upcoming redesigned GLA, and the X1.
#29
I agree with 85% of your above post. But I have to nick pick at the silly UX. I don’t think it will be the sales hit Lexus was hoping for. It’s got a lot of hot competition. It’s failure in my opinion will be based on it not offering AWD on the non hybrid model and it’s lack a cargo space. The Achilles heel is the hybrid has the standard AWD, but because of how they design the layout has a even further reduced rear storage compartment compared to the non gas model. There are too many great other choices in the]at segment that will steal customers away from the UX. Mainly the XC40, the upcoming redesigned GLA, and the X1.
#30
We'll just have to see. I think it will be a success. The sub-compact luxury SUV is the fastest growing in the segment, so regardless of the competition there will be room for many players. Lexus will always get a good amount of sales purely based on competitive pricing and Lexus quality (look at the NX, it's DEFINITELY not the best in it's segment but it's the top selling in North America).