Lexus Leans on Influencers for IS Ad Campaign
#1
Lexus Leans on Influencers for IS Ad Campaign
Lexus Leans on Influencers for IS Ad Campaign
By Brett Foote
Lexus' latest ad campaign focuses on the passions of eight different influencers.
By Brett Foote
Lexus' latest ad campaign focuses on the passions of eight different influencers.
#3
drives cars
I have to admit, I called "BS" on this ad when they said "all in", considering Lexus didn't exactly go "all in" with this IS redesign... However, I do like the idea of appealing to the "enthusiast".
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