IS F's arriving in port and RedRock Interior
01-31-08, 08:57 AM
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2008 MY IS F Launch Announcement (Southern Area)
Based on the information provided, for the Southern States, we are only going to get ML, Nav +Park Assist. Black interiors only, except by special order. UBM will be the rarest color. $60,490
The best news is the IS F Performance Tour will be making it's way to Dallas and Atlanta, dates announced!
Neiman Marcus editions set for March delivery.
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Dated: January 28, 2008
•
The best news is the IS F Performance Tour will be making it's way to Dallas and Atlanta, dates announced!
Neiman Marcus editions set for March delivery.
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Dated: January 28, 2008
Subject: 2008 MY IS F Launch Announcement
Dubbed the vehicle that is “everything you thought we weren’t,” the all-new IS F is expected to set the world on notice that Lexus is a true contender in the luxury performance arena. Our first production model to wear the new “F” badge, the IS F is also our fastest car ever built and should provide a halo for the Lexus brand.
We are pleased to provide you with the following update on our launch strategy for the MY2008 IS F. Please understand that in the spirit of sharing details with you at an early stage, some information or dates may change.
2008 Wholesale Forecast:
The national forecast for 2008 YTD wholesale is roughly 5,200 units. Based on our historical IS sales performance, the Southern Area estimates Area IS F wholesale to equal roughly 1,300 units YTD / 130 monthly.
The national forecast for 2008 YTD wholesale is roughly 5,200 units. Based on our historical IS sales performance, the Southern Area estimates Area IS F wholesale to equal roughly 1,300 units YTD / 130 monthly.
Build Strategy:
The Southern Area’s anticipated builds for both ports will consist of one option combination:
The Southern Area’s anticipated builds for both ports will consist of one option combination:
•
NL, PA*
Mercury Metallic 16%
Smoky Granite Mica 15%
Obsidian 25%
Matador Red Mica 15% (Long Beach Port) 14% (Jacksonville Port)
Ultrasonic Blue Mica 13% (Long Beach) 14% (Jacksonville)
Navigation System with Backup Camera and mark Levinson Premium Surround 14-speaker Audio + Intuitive Park Assist
*PA (Park Assist) was initially coded as WO (Clearance Sonar), which is the technical specification name. WO is reflected on 2008MY Reference Card only.
Please note also that these build scenarios do not include port installed options. For your convenience, you will find more build details attached; this information was reviewed/confirmed at our 2007 Area Production Meeting in the Bahamas in November 2007.
*PA (Park Assist) was initially coded as WO (Clearance Sonar), which is the technical specification name. WO is reflected on 2008MY Reference Card only.
Please note also that these build scenarios do not include port installed options. For your convenience, you will find more build details attached; this information was reviewed/confirmed at our 2007 Area Production Meeting in the Bahamas in November 2007.
Allocation Methodology:
IS F will be included in the overall IS Master Series and will follow IS allocation methodology.
Preference requests should be submitted to meet your market demand for the IS F model.
50% Sales Plan (Total Series) + 50% 90 Day Sales History (IS Master Series)
Allocation Timing:
We plan to begin allocating units on the 2nd allocation of February 2008. Every dealer will receive a minimum of one (1) IS F unit at launch. You can plan for vehicles to begin arriving at your dealership the first two weeks of March.
IS F will be included in the overall IS Master Series and will follow IS allocation methodology.
Preference requests should be submitted to meet your market demand for the IS F model.
50% Sales Plan (Total Series) + 50% 90 Day Sales History (IS Master Series)
Allocation Timing:
We plan to begin allocating units on the 2nd allocation of February 2008. Every dealer will receive a minimum of one (1) IS F unit at launch. You can plan for vehicles to begin arriving at your dealership the first two weeks of March.
Pricing Announcement:
Overall pricing was sent out on January 10th. Based on Southern Area build, reviewed and approved at our 2007 Southern Area Production Meeting, you can expect the following pricing strategy:
Options Description MSRP
Base n/a $56,000
NL Navigation System with Backup Camera and Mark Levinson Premium Surround 14- speaker Audio $3,990
PA Intuitive Park Assist $500
TOTAL MSRP (including DPH fee) $60,490
Overall pricing was sent out on January 10th. Based on Southern Area build, reviewed and approved at our 2007 Southern Area Production Meeting, you can expect the following pricing strategy:
Options Description MSRP
Base n/a $56,000
NL Navigation System with Backup Camera and Mark Levinson Premium Surround 14- speaker Audio $3,990
PA Intuitive Park Assist $500
TOTAL MSRP (including DPH fee) $60,490
Neiman Marcus Special Edition:
For those of you who have customers taking delivery of the Neiman Marcus Special Edition IS F through your dealership, units are slated to begin arriving at dealerships in early to mid March.
For those of you who have customers taking delivery of the Neiman Marcus Special Edition IS F through your dealership, units are slated to begin arriving at dealerships in early to mid March.
Brochure Arrivals / Product Training:
Initial quantities of IS F brochures will be sent to dealerships the first week of March. They will also be available for ordering through the Material Distribution Center (MDC) at that time.
Initial quantities of IS F brochures will be sent to dealerships the first week of March. They will also be available for ordering through the Material Distribution Center (MDC) at that time.
Additionally, you can look forward to the Performance Tour coming your way this spring. The tour will be held in West Palm Beach (Moroso Motor Speedway) March 20-21, Atlanta (Atlanta Motor Speedway) April 8-9, and Dallas (Texas Motor Speedway) April 22-23. This tour is designed to educate your sales team on the IS F and all-new “F” accessories and also put them into the IS F (and other vehicles) for a chance to drive them on the speedway and experience the performance firsthand.
Thank you in advance for your role in making the launch of the IS F a huge success.
...
Great Selling,
Vehicle Supply Manager
Lexus Southern Area
...
Great Selling,
Vehicle Supply Manager
Lexus Southern Area
IS F Build Details
NL, PA 100%
NL, PA 100%
Exterior Colors:
Starfire Pearl 16%Mercury Metallic 16%
Smoky Granite Mica 15%
Obsidian 25%
Matador Red Mica 15% (Long Beach Port) 14% (Jacksonville Port)
Ultrasonic Blue Mica 13% (Long Beach) 14% (Jacksonville)
Interior Colors:
All Black by default
Alpine Interior available by special order only
All Black by default
Alpine Interior available by special order only
01-31-08, 10:10 AM
#35
Pole Position
Note that they list no other colors (such as Redrock) in spite of what the system says.
The special order on the white interior is for initial shipments (for our area) later shipments will have the white interior without special order but only on blue vehicles.
So I'm told.
The special order on the white interior is for initial shipments (for our area) later shipments will have the white interior without special order but only on blue vehicles.
So I'm told.
01-31-08, 11:39 AM
#36
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Whats weird is that the Interior Color "Redrock" is coded with LB21 for interior.
21 is Black according to the IS-F spec sheet..
Maybe is a Black Redrock combo ??
For example my 2008 IS350 has 1G0 and LA27
Smoky Granite with Black Leather...
Jz
21 is Black according to the IS-F spec sheet..
Maybe is a Black Redrock combo ??
For example my 2008 IS350 has 1G0 and LA27
Smoky Granite with Black Leather...
Jz
01-31-08, 01:25 PM
#38
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Maybe it's just a mistake in the system, but a performance minded look to the interior utilizing some real color would be a welcome option. Anybody photoshop'd the interior yet?
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