Originally Posted by enigma354

I think, unfortunately for us bargain hunters out there, this was their plan all along (muhahhaha) that Lexus would soon match its German rivals on price--after beating them on amenties, quality, and service.

Witness the GS and IS, which are competitively priced but not by much (really close to their competitors from Germany, and when packaged right, match/beat). They are priced above some other value-priced, mostly Japanese competitors.

They don't need to compete on price as much now, anymore---apparently.

But I do believe that although the margin of 'luxury bargain' difference will be shaved or halved, there will still be a lower cost than MB/BMW at certain minimal trim levels--for the real bargain hunters.

Yet Lexus wanting to offer 'something higher end' than before, to the point of the $100,000 mark, seems to be evident in their plans for the LS 600h, etc.

They probably will differentiate that model a lot, so as to justify the price premium vs. a $64,000 LS 460.

Even the current generation LS 430 is a far cry, but still less expensive (and more valuable IMO!) than its German competition at $55,000 vs. 70,000; but before it was $35,000 vs. 58,000.

Originally Posted by LexArazzo

I tend to believe it's a typo too, it's also at odds with lexus.jp . . .

Originally Posted by azmike

I think it is typo since I have seen the smaller figure from many different sources. So, with the smaller size the L will be shorter than the MB S550 but with the "typo" it would be longer..hmm.