And I like it. Luxury = Excessive in my book.

 

beautiful.

 

Looks stunning!!! It reminds me of a modern version of the original 1989 commercials which introduced me to a brand called Lexus.

 

Those quotes should make a great commercial tagline!

 

so they have changed the slogan to "the persuit of perfection"?

the first pic though, the poster is a bit "boring" imho

 

That's their slogan in England I think, & maybe in some other countries as well.
Up here they still use the "relentless pursuit of perfection", whereas in the U.S., they changed it to "the passionate persuit" . . .

 

Beautiful

Looks great in light colors and dark.

What's a person to do??????

 

It's definitely 1989 all over again. Lexus, " How excessive, How outrageous, How absurd" is absolutely an amazing marketing strategy. Lexus is going to be able to pull it off...

Lexus - "The Passionate Pursuit of Perfection"

 

ah ic, guess they are doing different marketing, even the slogans

 

I think the first pic might be a billboard...

 

If that's the direction of their new marketing .. it's excellent.

I'm almost as anxious to see their new ads as the cars. (Almost.)

Big Jimm
So. Fla.

 

I love their motto: "The Pursuit of Perfection". It just shows what Lexus really is.

 

'Unprecedented,' indeed...LWB and SWB, hybrid, world's firsts...

 

Looks like they are using the exact same thing for the commercials. I just saw the new commercial during the halftime show of Monday Night Football. Nicely done.

It ends with "New LS. Arriving 10.20"

 

Excellent news!!! So was it the text as shown there, line by line, then the car? Anything else?

There is mention of the champagne glasses auto park ad, and a drop-accelerate ad...maybe as soon as launch...