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Lexus GB to use 12 LS 460s in first all-car orchestra concert

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Old 08-05-07, 12:11 AM
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encore888
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Lightbulb Lexus GB to use 12 LS 460s in first all-car orchestra concert

They're calling it the "Lexus Symphony Orchestra."

The London Symphony Orchestra is teaming up with Lexus GB to perform a concert using the sound systems of 12 Lexus LS 460s. Each car will contain the music for one instrument section, and all music will be coordinated form a central digital sound desk. Concert-goers will be invited inside the LS 460 to hear the music up close and watch a video on how the performance was created It culminates in the full-blown concert-by-car-stereo.
http://www.autoblog.com/category/lexus/

The results will be presented for the first time at the Proms Spectacular at Castle Howard on 18 and 19 August and at the Last Night of the Summer Proms at Crystal Palace Park on 25 and 26 August. The Lexus Symphony Orchestra will be providing interval entertainment on its own stage, with guests invited to sit inside the cars to hear the music and watch a video of how the performance was created. There will then be a full scale performance involving all 12 cars, each one representing a different section of the orchestra, co-ordinated through a central digital sound desk. Each vehicle will be precisely positioned, with doors open, to produce the ideal orchestral effect.
http://www.easier.com/view/News/Moto...le-132143.html

Samples of the tracks are on:

www.lexus.co.uk
Attached Thumbnails Lexus GB to use 12 LS 460s in first all-car orchestra concert-orchestra4-small-.jpg  
Old 08-05-07, 01:00 PM
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Johnny
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That is so kewl...
Old 08-05-07, 02:27 PM
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mex lex
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Very creative sounds like the real thing
Old 08-05-07, 05:24 PM
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PhilipMSPT
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Interesting.

Mix classical music with a classical vehicle. You can't go more luxurious than that...
Old 08-06-07, 09:23 PM
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encore888
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Here is a picture of what the orchestra might look like. Now the USA brochure with the LS 460 at Disney Hall takes on new meaning for me!

http://www.lexus.com/lexus-share/ima...ior/g_ext3.jpg
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Old 08-06-07, 10:11 PM
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rominl
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hehe this is going to be interesting. can't wait to see the outcome!
Old 08-06-07, 10:33 PM
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Interesting indeed

They have the trunk open for the bass
Old 08-07-07, 08:33 AM
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Gojirra99
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That's interesting & creative, wish I can be there !!
Old 08-07-07, 03:03 PM
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Iceman
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Another brilliant marketing move by Lexus... I wonder what childish response Audi will have this time. Perhaps an ad that says their cars are for "people who listen to all the instruments on one stereo"?
Old 08-07-07, 04:25 PM
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rominl
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Originally Posted by Iceman
Another brilliant marketing move by Lexus... I wonder what childish response Audi will have this time. Perhaps an ad that says their cars are for "people who listen to all the instruments on one stereo"?
HAHAHHAHHAA, that's just funny
Old 08-08-07, 04:45 PM
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wow!! Awesome...
Old 08-10-07, 01:04 PM
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encore888
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Now the regular news media has taken up the story:

http://www.cnn.com/2007/BUSINESS/08/10/lexus.orchestra/

The article has a new tidbit about how previous car 'performances' have used horns.

BTW the first LS 400 did serve as a recording studio for guitarist Manuel Barreuco, and a CD was made of his recording session:

http://youtube.com/watch?v=khcKqYO2ZeI

http://www.tagtuner.com/music/albums...album-v21e1360
Old 08-24-07, 09:56 PM
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Default Lexus LS 460s To Make Beautiful Music in 12-Car Symphony Performance

Cross posting from here: https://www.clublexus.com/forums/sho...d.php?t=302400


Open the doors and let the music out: A dozen Lexus LS 460s will play on stage as the Lexus Symphony Orchestra in London this weekend. It's part of a plan to advertise the capability of the 19-speaker Mark Levinson Reference Surround Sound audio system in the luxury car.

LONDON — The Lexus Symphony Orchestra will appear on stage in London this weekend. In place of the expected formally clad string and brass players, a dozen Lexus LS 460 SE-Ls will sit on stage, doors open, and perform orchestral works piped through the cars' 19-speaker Mark Levinson Reference Surround Sound audio systems.

The music was recorded by the London Symphony Orchestra, with the Bach Choir, in London earlier this summer and includes two original works: "Summon the Hero," which Lexus says shows the car audio's "more dynamic and upbeat capabilities;" and "Karma Nirvana," a piece to show the "softer side" of the high-end audio system. They can be heard at Lexus' U.K. Web site.

For the performance, the cars will be arranged onstage like a traditional orchestra, with each car playing the parts of a section, including strings, brass, woodwind, bass and percussion. Lexus is taking pains to note that no PA system or special effects are involved and that all sound will come from the "perfectly standard" cars themselves.

The Lexus performance will take place at the "Last Night of the Summer Proms" Pops in the Park event in South London. This will be the second appearance for the car orchestra; the first was earlier this month at Castle Howard near York, England. After the concert, audience members will be invited to check out the cars and their audio quality up close.

What this means to you: A brilliant way to capture the attention of the highbrow customers who are an important part of the Lexus demographic.
Source: http://www.edmunds.com/insideline/do...cleId=122318#2
Old 08-25-07, 03:07 PM
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encore888
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Threads merged.

I hope they do this in the US for American Lexus owners as well.
Old 01-01-08, 04:25 PM
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Gojirra99
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Links :

Lexus Symphony Orchestra - The Recording

Lexus Symphony Orchestra - The Rehearsals

Lexus Symphony Orchestra - The Event Staging

Lexus Symphony Orchestra - The Premiere

Lexus Symphony Orchestra - The Performance
.


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