Lexus GB to use 12 LS 460s in first all-car orchestra concert
#1
Lexus Champion
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Lexus GB to use 12 LS 460s in first all-car orchestra concert
They're calling it the "Lexus Symphony Orchestra."
http://www.autoblog.com/category/lexus/
http://www.easier.com/view/News/Moto...le-132143.html
Samples of the tracks are on:
www.lexus.co.uk
The London Symphony Orchestra is teaming up with Lexus GB to perform a concert using the sound systems of 12 Lexus LS 460s. Each car will contain the music for one instrument section, and all music will be coordinated form a central digital sound desk. Concert-goers will be invited inside the LS 460 to hear the music up close and watch a video on how the performance was created It culminates in the full-blown concert-by-car-stereo.
The results will be presented for the first time at the Proms Spectacular at Castle Howard on 18 and 19 August and at the Last Night of the Summer Proms at Crystal Palace Park on 25 and 26 August. The Lexus Symphony Orchestra will be providing interval entertainment on its own stage, with guests invited to sit inside the cars to hear the music and watch a video of how the performance was created. There will then be a full scale performance involving all 12 cars, each one representing a different section of the orchestra, co-ordinated through a central digital sound desk. Each vehicle will be precisely positioned, with doors open, to produce the ideal orchestral effect.
Samples of the tracks are on:
www.lexus.co.uk
#5
Lexus Champion
Thread Starter
Here is a picture of what the orchestra might look like. Now the USA brochure with the LS 460 at Disney Hall takes on new meaning for me!
http://www.lexus.com/lexus-share/ima...ior/g_ext3.jpg
http://www.lexus.com/lexus-share/ima...ior/g_ext3.jpg
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#9
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Another brilliant marketing move by Lexus... I wonder what childish response Audi will have this time. Perhaps an ad that says their cars are for "people who listen to all the instruments on one stereo"?
#12
Lexus Champion
Thread Starter
Now the regular news media has taken up the story:
http://www.cnn.com/2007/BUSINESS/08/10/lexus.orchestra/
The article has a new tidbit about how previous car 'performances' have used horns.
BTW the first LS 400 did serve as a recording studio for guitarist Manuel Barreuco, and a CD was made of his recording session:
http://youtube.com/watch?v=khcKqYO2ZeI
http://www.tagtuner.com/music/albums...album-v21e1360
http://www.cnn.com/2007/BUSINESS/08/10/lexus.orchestra/
The article has a new tidbit about how previous car 'performances' have used horns.
BTW the first LS 400 did serve as a recording studio for guitarist Manuel Barreuco, and a CD was made of his recording session:
http://youtube.com/watch?v=khcKqYO2ZeI
http://www.tagtuner.com/music/albums...album-v21e1360
#13
G35x - RWD/AWD goodness
Lexus LS 460s To Make Beautiful Music in 12-Car Symphony Performance
Cross posting from here: https://www.clublexus.com/forums/sho...d.php?t=302400
Open the doors and let the music out: A dozen Lexus LS 460s will play on stage as the Lexus Symphony Orchestra in London this weekend. It's part of a plan to advertise the capability of the 19-speaker Mark Levinson Reference Surround Sound audio system in the luxury car.
Source: http://www.edmunds.com/insideline/do...cleId=122318#2
Open the doors and let the music out: A dozen Lexus LS 460s will play on stage as the Lexus Symphony Orchestra in London this weekend. It's part of a plan to advertise the capability of the 19-speaker Mark Levinson Reference Surround Sound audio system in the luxury car.
LONDON — The Lexus Symphony Orchestra will appear on stage in London this weekend. In place of the expected formally clad string and brass players, a dozen Lexus LS 460 SE-Ls will sit on stage, doors open, and perform orchestral works piped through the cars' 19-speaker Mark Levinson Reference Surround Sound audio systems.
The music was recorded by the London Symphony Orchestra, with the Bach Choir, in London earlier this summer and includes two original works: "Summon the Hero," which Lexus says shows the car audio's "more dynamic and upbeat capabilities;" and "Karma Nirvana," a piece to show the "softer side" of the high-end audio system. They can be heard at Lexus' U.K. Web site.
For the performance, the cars will be arranged onstage like a traditional orchestra, with each car playing the parts of a section, including strings, brass, woodwind, bass and percussion. Lexus is taking pains to note that no PA system or special effects are involved and that all sound will come from the "perfectly standard" cars themselves.
The Lexus performance will take place at the "Last Night of the Summer Proms" Pops in the Park event in South London. This will be the second appearance for the car orchestra; the first was earlier this month at Castle Howard near York, England. After the concert, audience members will be invited to check out the cars and their audio quality up close.
What this means to you: A brilliant way to capture the attention of the highbrow customers who are an important part of the Lexus demographic.
The music was recorded by the London Symphony Orchestra, with the Bach Choir, in London earlier this summer and includes two original works: "Summon the Hero," which Lexus says shows the car audio's "more dynamic and upbeat capabilities;" and "Karma Nirvana," a piece to show the "softer side" of the high-end audio system. They can be heard at Lexus' U.K. Web site.
For the performance, the cars will be arranged onstage like a traditional orchestra, with each car playing the parts of a section, including strings, brass, woodwind, bass and percussion. Lexus is taking pains to note that no PA system or special effects are involved and that all sound will come from the "perfectly standard" cars themselves.
The Lexus performance will take place at the "Last Night of the Summer Proms" Pops in the Park event in South London. This will be the second appearance for the car orchestra; the first was earlier this month at Castle Howard near York, England. After the concert, audience members will be invited to check out the cars and their audio quality up close.
What this means to you: A brilliant way to capture the attention of the highbrow customers who are an important part of the Lexus demographic.
#15
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