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The new Lexus strategy to catch up w/ MB

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Old 03-25-18, 12:18 PM
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jzqj55
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Default The new Lexus strategy to catch up w/ MB


As a former boss said, "I think we're going in different directions"
Old 03-25-18, 12:26 PM
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xfea
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They're playing catch up there too..
MB beat them to it...


Old 03-25-18, 12:30 PM
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And...they have a faster variant if you're in a hurry....

Old 03-25-18, 02:27 PM
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Dave144239
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And how many people have heard about the Aston Martin powerboat? I can't see these doing much to raise awareness of the brand. If you can drop a few million on a boat, you're probably shopping Bentley/RR for your daily driver.

Old 03-25-18, 02:54 PM
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xfea
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IDK...
My home Towne has Bentley / RR / Bugatti / Lambo / Aston / etc dealers - the higher end Astons surpass the price points of most Bentleys and RR's.
The Vanquish tops $400 - they tend to be a younger crowd.

You know Bond, James Bond...and of course he has a snazzy boat...

The big competition is between McLaren -v- TESLA (The P100D) for an entry level sports car.
Bentaygas' are rather common...

Last edited by xfea; 03-25-18 at 03:29 PM.
Old 03-25-18, 03:54 PM
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dsc07
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Originally Posted by jzqj55
As a former boss said, "I think we're going in different directions"
I'd rather they just go back to building the kind of cars that made them successful in the first place.
Old 03-25-18, 05:30 PM
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Toyota already has a marine division. I believe they make some luxury boats for Japan and other parts of the world.

http://www.toyota.co.jp/marine/
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