NX - 1st Gen (2015-2021)
View Poll Results: As an NX owner, what age group do you fall in?
In my 20s (or less)
44
19.05%
In my 30s
56
24.24%
In my 40s
57
24.68%
In my 50s
37
16.02%
In my 60s (or more)
37
16.02%
Voters: 231. You may not vote on this poll

NX Buyer Age Group

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Old 04-22-15 | 10:13 AM
  #31  
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Mid 30s here. It seems the 30-40 range is the sweet spot for this model. If I'm not mistaken, that is what Lexus intended to do with this car.
Old 04-22-15 | 06:32 PM
  #32  
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It appears that a higher age demographic is being attracted beyond Lexus age group target. I've noticed and had post discussions in another forum...most are 40+ and empty nesters like myself.
Old 04-22-15 | 06:46 PM
  #33  
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Originally Posted by LexRTR
It appears that a higher age demographic is being attracted beyond Lexus age group target. I've noticed and had post discussions in another forum...most are 40+ and empty nesters like myself.
Poll results shows 39% less than 40 years old, with the bulk of the rest between 40 and 50 years old. Sure beats the average Lexus ES type age demographics.
Old 04-23-15 | 05:02 AM
  #34  
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Just turned 24 last Wednesday and had it delivered the day after my birthday

Anyway, came from a CT200h, got the NX200t F-Sport.
Old 04-23-15 | 08:15 AM
  #35  
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Originally Posted by My0gr81
Poll results shows 39% less than 40 years old, with the bulk of the rest between 40 and 50 years old. Sure beats the average Lexus ES type age demographics.
Actually yesterday's poll results showed 29% vice 39% are less than 40 years old. It's at 30% today and still not indicative of their target group(s). The overall largest age group is the 40-50 age group, not just the bulk of the over 30s categories.

Last edited by LexRTR; 04-23-15 at 08:19 AM. Reason: # correction
Old 04-23-15 | 10:21 AM
  #36  
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Originally Posted by LexRTR
Actually yesterday's poll results showed 29% vice 39% are less than 40 years old. It's at 30% today and still not indicative of their target group(s). The overall largest age group is the 40-50 age group, not just the bulk of the over 30s categories.
Look at the percentages of people in their 20's and the percentages of people in their 30's, add them up and then compare to how many are in their 40's.

While you also have to consider the percentages that said over 50, the statement was about the target demographic being under 40, and as today, it is now well over 41%. not 30%
Old 04-23-15 | 12:00 PM
  #37  
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Originally Posted by My0gr81
Look at the percentages of people in their 20's and the percentages of people in their 30's, add them up and then compare to how many are in their 40's.

While you also have to consider the percentages that said over 50, the statement was about the target demographic being under 40, and as today, it is now well over 41%. not 30%
You're right! I was looking at the wrong column. In any event, I think we were still on the "same page" as far as that percentage of 41% is still below what Lexus expected.
Old 04-23-15 | 12:25 PM
  #38  
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Originally Posted by LexRTR
You're right! I was looking at the wrong column. In any event, I think we were still on the "same page" as far as that percentage of 41% is still below what Lexus expected.
All the more reason they should have just given the US a HUD and the adjustable suspension.

Now, I'm going to have to source a dash for the HUD, buy a wiring harness, and spend the money to retrofit (which also includes the time that you'll find my NX in pieces all over my driveway while I do it).

I would have happily spent the extra money to have it right from the factory that way.
Old 04-23-15 | 09:25 PM
  #39  
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All, keep in mind this poll is relative to users of CL which is inherently slightly skewed to the "younger" "car enthusiast" user base. It may not be an actual representation of the real world demographics, though nonetheless the results are interesting and plausible considering Lexus' target demographic. Let's keep the votes coming in and when official stats from Lexus are eventually known, we'll compare for accuracy!
Old 04-23-15 | 11:30 PM
  #40  
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39 now - 40 tomorrow. don't want to mess up the statistics.
Old 04-23-15 | 11:54 PM
  #41  
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Originally Posted by dalton
39 now - 40 tomorrow. don't want to mess up the statistics.
So you voted in the 30s right as I noticed the vote bumped up by 1? I'm in a near similar situation as you and voted the 30s range!
Old 04-24-15 | 08:04 AM
  #42  
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This poll is representative of the target audience for CL and the distribution of the target that own an NX. While it may not be fully representative of age distribution in the wild, it is still a reflection that it is heavily skewed towards 30"s and 40's age bracket. The same poll in the ES or RX forums would probably skew towards 40's and 50's age brackets.

Interesting as NX ownership age bracket seems to approximate IS ownership age bracket, where as RX ownership seems to approximate ES age bracket.

Last edited by My0gr81; 04-24-15 at 08:23 AM.
Old 04-24-15 | 05:08 PM
  #43  
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Originally Posted by corradoMR2
So you voted in the 30s right as I noticed the vote bumped up by 1? I'm in a near similar situation as you and voted the 30s range!
Yup - wondering if I should hold a revote for myself. But the fact is, I was in my 30s when I bought it earlier this month.
Old 04-25-15 | 08:36 AM
  #44  
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Turning 50 this June. I think the NX has the best of both worlds going for it. It is sporty with an aggressive design that the younger generations are drawn to as well as an elegant sophistication that older generations are drawn to.

Then you have people like my wife and I who appreciate the luxury, a quiet and nice supple ride, the increased height of the NX, and the technology, but still occasionally like to crank the tunes and pin it. And besides, 60 is the new 40 so that means I am really only 30.
Old 04-25-15 | 10:03 AM
  #45  
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Originally Posted by Drtbk4ever
Turning 50 this June. I think the NX has the best of both worlds going for it. It is sporty with an aggressive design that the younger generations are drawn to as well as an elegant sophistication that older generations are drawn to.

Then you have people like my wife and I who appreciate the luxury, a quiet and nice supple ride, the increased height of the NX, and the technology, but still occasionally like to crank the tunes and pin it. And besides, 60 is the new 40 so that means I am really only 30.
Agree on the new math which makes me a late teen!



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