Brand loyalty going down
#16
I'd also argue the brand loyalty "change" the OP's link points to may be related to the absolute BS dealers are pulling these days due to the limited supply. We love our NX, but holy hell the purchase experience has even FURTHER increased our hatred for the "traditional" car dealership. These behaviors cannot be helping brand loyalty...
#17
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I'd also argue the brand loyalty "change" the OP's link points to may be related to the absolute BS dealers are pulling these days due to the limited supply. We love our NX, but holy hell the purchase experience has even FURTHER increased our hatred for the "traditional" car dealership. These behaviors cannot be helping brand loyalty...
#18
As well this is old data. As more NXs (for example) enter the market we'll see what the impact is from more complex (and intrusive) electronics.
This is a better article
https://www.jdpower.com/business/pre...lity-study-iqs
This is a better article
https://www.jdpower.com/business/pre...lity-study-iqs
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anoop (08-18-22)
#19
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