Lexus RX400h Paul McCartney Special Edition
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Lexus to Donate Custom Paul McCartney-Themed RX Hybrid to Adopt-A-Minefield
Paul McCartney Signature Edition RX 400h Will Be Awarded by Adopt-A-Minefield to Winner of Online Fundraising Sweepstakes
Proceeds to Benefit Organization's Efforts to Resolve Global Landmine Crisis
Adopt-A-Minefield(R) today announced the launch of an online sweepstakes to raise funds to be utilized in its mission to engage individuals, community groups and businesses in the effort to resolve the global landmine crisis. The sweepstakes prize will be a single, one-of-a-kind Paul McCartney Signature Edition RX 400h. Lexus created the customized RX 400h luxury hybrid SUV to commemorate its sponsorship of Paul McCartney's upcoming 'US' Tour and will donate the vehicle to Adopt-A-Minefield to show support for an organization that is close to McCartney's heart.
"Lexus has created a really cool car to benefit Adopt-A-Minefield," said Paul McCartney. "Heather and I are delighted that we have been able to help raise global awareness of this ongoing humanitarian crisis through our involvement with Adopt-A-Minefield. Over the past few years, tens of thousands of people have been energized to work with us and Adopt-A-Minefield to eradicate the global plight of landmines, and we hope this fundraising sweepstakes will raise even more awareness and necessary funds for the cause."
"Lexus is proud to partner with Paul McCartney and to donate this special vehicle for such a worthwhile cause," said Bob Carter, Lexus group vice president and general manager. "When we began our partnership with Paul, we wanted to do something memorable to celebrate the relationship, and this Paul McCartney Signature Edition RX 400h and the funds it will raise for Adopt-A-Minefield allows us to do it in a way that benefits a greater worldwide audience."
The Paul McCartney Signature Edition RX 400h's graphic theme reflects something that has become iconic of Paul McCartney's on-stage image and which has been with him throughout his career -- a 1962 Hofner Bass and VOX(R) AC30 amplifier. Their lines and textures are incorporated throughout the vehicle design in a way that is both dramatic and classic. The only one of its kind in the world, the luxury hybrid SUV will be fully loaded with Lexus' suite of luxury amenities, a reissue 1962 Hofner Bass with case, a VOX amplifier, a collection of McCartney's music, a premium Mark Levinson(R) sound system and a plug-and-play outlet in the rear of the vehicle.
The exterior of the Paul McCartney Signature Edition RX 400h is hand-painted to mirror the features of McCartney's famous Hofner Bass guitar. The fine points of the wood grains and inlay piping of the guitar are featured on both the driver's and passenger's sides, including such detailing as the unique white pearloid pickguard and strings. Other special elements include a painted illustration of the Hofner head on the rear window, McCartney's signature painted on the passenger side and a subtle white insignia hand striped on the hood.
The McCartney-themed design also extends into the vehicle's interior. The custom-made seats are created to reflect the famous VOX amplifier used by the legendary musician. Lexus sourced actual VOX diamond-pattern fabric for the front seat center panels, and each one is embroidered with McCartney's signature. The center console integrates the white pearloid pickguard from the Hofner Bass guitar and a classic Shure 55 Unidyne Microphone acts as the gear shifter. A "Paul McCartney Signature RX 400h" logo authenticates the commemorative vehicle.
A giant stereo turntable has also been created to display the Paul McCartney Signature Edition RX 400h, which will be showcased at Paul McCartney concert venues from Sept. 16 through Nov. 30 and at select auto shows. McCartney fans and locals in concert cities and at auto shows across the country will have the opportunity to view this spectacular vehicle before Adopt-A-Minefield awards it to the lucky sweepstakes winner.
The online sweepstakes begins on Sept. 16, 2005 to coincide with the kickoff of the Paul McCartney 'US' Tour Presented by Lexus. Lexus will donate the Paul McCartney Signature Edition RX 400h to be the sweepstakes prize vehicle.
Sweepstakes participants who visit www.landmines.org/wincar will receive one entry for every $10 increment (up to $50) they donate to Adopt-A-Minefield. Those who wish not to make a financial donation, can click the "Entry Form" icon (in the official rules), download, print out, complete and mail in the official Entry Form to be postmarked by Mar. 31, 2006 and received by Apr. 4, 2006. The winner will be selected on or about Apr. 15, 2006.
About Adopt-A-Minefield
Adopt-A-Minefield is a campaign of the United Nations Association of the USA in partnership with Ted Turner's Better World Fund, the United Nations and the U.S. State Department to clear minefields, provide assistance to landmine survivors, and raise awareness of the global landmine crisis. Since its launch in 1999, the Campaign has raised nearly $15 million for mine clearance and survivor assistance and cleared over 20 million square meters of land. Today, Adopt-A-Minefield is the largest private donor to mine action.
In addition to Goodwill Ambassadors and Patrons Heather Mills McCartney and Paul McCartney, Adopt-A-Minefield has a broad range of supporters from school children to community leaders, educators, corporate leaders and celebrities such as Michael Douglas and Catherine Zeta-Jones, Brad Pitt, Leonardo DiCaprio, Paul Newman, Jay Leno, Mel Gibson, Angelina Jolie and Christy Turlington among others. With partner campaigns in Canada, the United Kingdom, and Sweden, and through a variety of outreach activities and initiatives, including the annual Night of a Thousand Dinners, Adopt-A-Minefield is engaging hundreds of thousands of individuals around the world in actively resolving one of the most serious humanitarian problems of our time.
source : Japanesecarfans
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