Klaus

iTrader: (1)

You guys will notice a price increase after 92- for any of you business majors out there you'll recall the study on lexus's pricing strategy at launch. When toyota brought out their "luxury brand" it was met with very similar views as hyundai releasing their genesis. Lexus's value proposition was top quality at an unbeatable cost. But that's not what the typical luxury buyer wanted. Your typically luxury car buyer saw it as a "cheap" luxury car in spite of it's outstanding build quality for the time simply because it was significantly lower priced versus the competition. Lexus had a very difficult time selling them in spite of insane production numbers. After 92 they decreased production volume and increased price while changing nothing else in the car. They couldn't keep them on the lot. Suddenly the German car buyers took Lexus seriously as a premium luxury brand, and they were willing to pay

NEbiker10

iTrader: (1)

^^^ Exactly....Toyota wanted to show the world that they could make a BETTER car that was Less Expensive.

Compared to an SL320 or SL500 this car was a steal!!

QwkSC

iTrader: (1)

Mine was Marked UP in 92. First one in San Antonio, my grandfather paid something like 55K.

It was a big deal when they came out. My dad's friend had a poster of one on his wall in High School and College.



I remember somebody telling me about that, But IIRC it was with the LS in 88/89 not the SC.

COOLIS

I hate to say it, but $61,000 is nothing. I watched a family member write a check for $110,000 for an S550. That was shocking, and sadly the car is now worth about half that. To be considered "rich" in todays society, one must have $25 million according to Barons. Seems like a huge amount, but it isn't unrealistic at all.