Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

7 Classic Images from Lexus Brochures

Thread Tools
 
Search this Thread
 
Old 01-04-17, 10:13 AM
  #1  
Curated Content Editor
CL Editor
Thread Starter
 
Curated Content Editor's Avatar
 
Join Date: Aug 2016
Posts: 1,557
Received 172 Likes on 119 Posts
Default 7 Classic Images from Lexus Brochures

7 Classic Images from Lexus Brochures
By Brett Foote

Curated Content Editor is offline  
Old 01-04-17, 10:24 AM
  #2  
Toys4RJill
Lexus Fanatic
 
Toys4RJill's Avatar
 
Join Date: Nov 2011
Location: ON/NY
Posts: 30,877
Received 64 Likes on 55 Posts
Default

I have always enjoyed reading and flipping through car brochures. Historically, most literature refraned from using models or people in the ads. This has really changed in the last 5+ years as lots of young people with very attractive lifestyles are now portrayed.

Last edited by Toys4RJill; 01-04-17 at 10:34 AM.
Toys4RJill is offline  
Old 01-04-17, 06:11 PM
  #3  
mmarshall
Lexus Fanatic
 
mmarshall's Avatar
 
Join Date: Oct 2003
Location: Virginia/D.C. suburbs
Posts: 91,066
Received 87 Likes on 86 Posts
Default

Although many consider his ads dated by today's standards, "Mr. Lexus" (James Sloyan) and his suave voice, IMO, did more for the Lexus brand than any paper-brochure or Internet image. Heck, he even convinced me to buy one LOL.


Last edited by mmarshall; 01-04-17 at 06:14 PM.
mmarshall is offline  
Old 01-05-17, 02:16 PM
  #4  
corradoMR2
The pursuit of F
 
corradoMR2's Avatar
 
Join Date: Jul 2006
Location: Toronto, Canada
Posts: 8,296
Received 296 Likes on 215 Posts
Default

Originally Posted by mmarshall
Although many consider his ads dated by today's standards, "Mr. Lexus" (James Sloyan) and his suave voice, IMO, did more for the Lexus brand than any paper-brochure or Internet image. Heck, he even convinced me to buy one LOL.

https://www.youtube.com/watch?v=RchaczwlEzI
MM. 100% agree.

As for my favorite picture, it's from the first LS. Hard to top what started it all.

corradoMR2 is offline  
Old 01-06-17, 12:00 AM
  #5  
LexusChris
Racer
iTrader: (1)
 
LexusChris's Avatar
 
Join Date: Nov 2003
Location: New York
Posts: 1,805
Received 10 Likes on 6 Posts
Default

In my attic I have a huge amount of Lexus lineup brochures from 1998 to 2006, including the Lexus GS 1999, and at the time updated 2000 Lexus ES300. I should dig them up and see how their condition is. I remember how excited I was as a kid to see the 1998 Lexus GS 300\400 redesign.
LexusChris is offline  
Old 01-06-17, 01:42 AM
  #6  
AJT123
Lexus Champion
 
AJT123's Avatar
 
Join Date: Jan 2012
Location: Knoxville, TN
Posts: 12,151
Received 216 Likes on 181 Posts
Default

Agree 1000000% about the early ads. That whole shebang should be a lesson in marketing and advertising. I still love that guy's voice...what happened to him?

I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.
AJT123 is offline  
Old 01-06-17, 02:46 AM
  #7  
Fizzboy7
Lexus Test Driver
 
Fizzboy7's Avatar
 
Join Date: Mar 2008
Location: California
Posts: 9,706
Received 167 Likes on 99 Posts
Default

Originally Posted by AJT123
Agree 1000000% about the early ads. That whole shebang should be a lesson in marketing and advertising. I still love that guy's voice...what happened to him?

I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.
He left Lexus and went to Mitsubishi. Never could get used to that. His voice was the ultimate in old-stuffy, stodginess. Kind of like the butler from Silver Spoons, "... we did things the old fashioned way... we EARNED it!" Perfect for the beginnings of a premium brand trying to project richness and wiseness. Such a voice now would clash with Lexus's obsession of appealing to younger buyers. Things change.
Fizzboy7 is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Curated Content Editor
IS - 3rd Gen (2014-present)
0
02-05-18 02:41 PM
Curated Content Editor
Car Chat
1
11-21-17 11:30 AM
Curated Content Editor
Car Chat
0
10-02-17 08:04 AM
lex
Car Chat
7
11-27-09 06:12 PM



Quick Reply: 7 Classic Images from Lexus Brochures



All times are GMT -7. The time now is 09:26 AM.