Audi announces new two-digit naming system (update on page 3)
#1
Audi announces new two-digit naming system (update on page 3)
Once upon a time, model numbers indicated a car's engine displacement. A BMW 328i had a 2.8-liter engine, a Mercedes S500 had a 5.0-liter V8, etc. Then engine downsizing happened. Since a new carcouldn't have a lower and thus seemingly inferior number than its predecessor, we ended up with model numbers that represented nothing but an incremental trip up the heirarchy. Perhaps it makes no difference to consumers, but Audi has announced that it's going to bring order to chaos with a new name/badging system for the 2018 model year.
Here's how it works. Current model names (A4, Q5, etc.) will remain the same, but their engine designations (2.0T, 3.0T, etc) will switch to a two-digit number that represents the car's horsepower (or kilowatts as Audi used in the announcement) regardless of whether it runs on gasoline, diesel, electricity or a combination of fuels.
The numbering starts at 30, which Audi explains represents engines making 110 to 131 horsepower. The other example Audi gives is 45, which represents cars making 230 to 252 hp. At the top of the range is 70, which is for cars that make over 544 hp. As an example, our 252-horsepower Audi A4 Allroad long-term car would have a 45 appended to its hatch-mounted "allroad" badge along with TFSI to denote that it's powered by gasoline.
It's not a consistent system, though. The range of power covered by each number isn't consistent, and there are some gaps, as shown by Autocar's complete breakdown of the numbering scheme using British brake horsepower. For instance, the 40 range covers cars between 170 and 203 of our horsepower, a difference of about 30 hp compared with a difference of about 20 hp for the 45 range. This also means that there isn't a new number for cars making between 204 and 229 hp. Even though Audi may not currently have engines in the gap zones, it seems like expanding each group to fill the gaps would be a useful way to future-proof the system for new engines.
Despite this, we appreciate Audi's attempt to bring meaning to badging again. There's also another good reason for the system. It provides a unified way of ranking powertrains instead of displacement, which isn't necessarily accurate at conveying performance between gas and diesel engines, and is irrelevant for electric and electrified powertrains.
As Dr. Dietmar Voggenreiter, board of management member for sales and marketing at AUDI AG, puts it, "As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels."
However, before you start memorizing future names and numbers, there's a chance they won't even be making it to the United States. While an Audi representative in Germany told us that the new naming strategy was global and that it would indeed be coming here, a representative in the United States indicated that it had not been confirmed. Such confusion is not unusual, however, and we expect a definitive answer in the near future as corporate wires become uncrossed.
Here's how it works. Current model names (A4, Q5, etc.) will remain the same, but their engine designations (2.0T, 3.0T, etc) will switch to a two-digit number that represents the car's horsepower (or kilowatts as Audi used in the announcement) regardless of whether it runs on gasoline, diesel, electricity or a combination of fuels.
The numbering starts at 30, which Audi explains represents engines making 110 to 131 horsepower. The other example Audi gives is 45, which represents cars making 230 to 252 hp. At the top of the range is 70, which is for cars that make over 544 hp. As an example, our 252-horsepower Audi A4 Allroad long-term car would have a 45 appended to its hatch-mounted "allroad" badge along with TFSI to denote that it's powered by gasoline.
It's not a consistent system, though. The range of power covered by each number isn't consistent, and there are some gaps, as shown by Autocar's complete breakdown of the numbering scheme using British brake horsepower. For instance, the 40 range covers cars between 170 and 203 of our horsepower, a difference of about 30 hp compared with a difference of about 20 hp for the 45 range. This also means that there isn't a new number for cars making between 204 and 229 hp. Even though Audi may not currently have engines in the gap zones, it seems like expanding each group to fill the gaps would be a useful way to future-proof the system for new engines.
Despite this, we appreciate Audi's attempt to bring meaning to badging again. There's also another good reason for the system. It provides a unified way of ranking powertrains instead of displacement, which isn't necessarily accurate at conveying performance between gas and diesel engines, and is irrelevant for electric and electrified powertrains.
As Dr. Dietmar Voggenreiter, board of management member for sales and marketing at AUDI AG, puts it, "As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels."
However, before you start memorizing future names and numbers, there's a chance they won't even be making it to the United States. While an Audi representative in Germany told us that the new naming strategy was global and that it would indeed be coming here, a representative in the United States indicated that it had not been confirmed. Such confusion is not unusual, however, and we expect a definitive answer in the near future as corporate wires become uncrossed.
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#9
It is still rather arbitrary, it seems; there is no consistent multiplication constant to tell you what power rating (hp or kW) corresponds to a model designation. And, if the current lowest model designation is "30" (for models with between 81 and 96kW (107 and 127bhp)), does that mean there will (or may) be a "20" or "25" model in the future with less than 100hp?
How about these model designations instead?
"75" for 75 kW to 100 kW (100hp to 134hp)
"100" for 100 kW to 125 kW
"125" for 125 kW to 150 kW
How about these model designations instead?
"75" for 75 kW to 100 kW (100hp to 134hp)
"100" for 100 kW to 125 kW
"125" for 125 kW to 150 kW
#10
Actually, they're playing numbers-games with the figures to try and disguise the fact that engines are being downsized.
We also saw that, back in the late 1970s and early-80s, when Detroit was downsizing their cars...except with names instead of number/letter combos. A company would take a name of a former full-size car like (Pontiac) "Bonneville" or (Plymouth) "Fury" and transfer the name to its existing mid-size car. Thus, the former full-size Bonneville and Fury because a new mid-size vehicle with the same name. The old full-size Bonneville was re-named the Pontiac Parisienne, and the old full-size Plymouth Fury the Grand Fury (and Dodge Grand Monaco). Another example was with the Ford LTD/LTD II.
We also saw that, back in the late 1970s and early-80s, when Detroit was downsizing their cars...except with names instead of number/letter combos. A company would take a name of a former full-size car like (Pontiac) "Bonneville" or (Plymouth) "Fury" and transfer the name to its existing mid-size car. Thus, the former full-size Bonneville and Fury because a new mid-size vehicle with the same name. The old full-size Bonneville was re-named the Pontiac Parisienne, and the old full-size Plymouth Fury the Grand Fury (and Dodge Grand Monaco). Another example was with the Ford LTD/LTD II.
#11
Dumb, dumb, dumb. Audi currently has the most transparent badging of all the German makes. With nearly all of their engines now sporting forced induction, displacement has once again become a valid frame of reference, vs the old days when the 3.0T made WAY more power than the 3.2/3.6 it replaced. I also don't believe they've ever offered more than one diesel within a model in the US, and there's zero chance of that ever happening post-dieselgate. So there's no issue just calling those TDI.
S555TFSI just rolls right off the tongue, doesn't it?
S555TFSI just rolls right off the tongue, doesn't it?
#12
This is totally unneeded. It also goes to show how competitive this industry is. It is so competitive, even BAD IDEAS are getting copied. Yeah, it used to be just good ideas were copied. Now everyone does everything someone else has done even if it's a bad idea. Audi is the only brand left where everyone knows an A4, A5, A6, etc. Adding confusion is just going to hurt sales when potential customers can't figure it out at first blush. Hopefully this doesn't make it to the U.S.
#13
Best thing I can say is at least they aren't throwing the baby out with the bath water, we still have A4, A6, A8, S4, S6, S8, RS4, RS6 RS8, Q3, Q5, Q7, its easy to identify which model you are talking about at least.
Could be much worse like at Infiniti, everything is now Q or QX with the number indicating the size of the vehicle, stupid, stupid, stupid idea IMO. Especially when you already have a lot of name recognition with things like G35, G37(sporty sedan/coupe), QX56(huge SUV), FX(sporty SUV). Or Cadillac, finally when people get used to CTS, ATS, SRX, you have to change **** up for no reason. Personally I miss the days of Deville, Seville and Eldorado, nothing wrong with making luxo-barges if they drove nice, looked contemporary, were well made, and reliable over the long haul(hello Lexus)
Could be much worse like at Infiniti, everything is now Q or QX with the number indicating the size of the vehicle, stupid, stupid, stupid idea IMO. Especially when you already have a lot of name recognition with things like G35, G37(sporty sedan/coupe), QX56(huge SUV), FX(sporty SUV). Or Cadillac, finally when people get used to CTS, ATS, SRX, you have to change **** up for no reason. Personally I miss the days of Deville, Seville and Eldorado, nothing wrong with making luxo-barges if they drove nice, looked contemporary, were well made, and reliable over the long haul(hello Lexus)
#14
Best thing I can say is at least they aren't throwing the baby out with the bath water, we still have A4, A6, A8, S4, S6, S8, RS4, RS6 RS8, Q3, Q5, Q7, its easy to identify which model you are talking about at least.
Could be much worse like at Infiniti, everything is now Q or QX with the number indicating the size of the vehicle, stupid, stupid, stupid idea IMO. Especially when you already have a lot of name recognition with things like G35, G37(sporty sedan/coupe), QX56(huge SUV), FX(sporty SUV). Or Cadillac, finally when people get used to CTS, ATS, SRX, you have to change **** up for no reason. Personally I miss the days of Deville, Seville and Eldorado, nothing wrong with making luxo-barges if they drove nice, looked contemporary, were well made, and reliable over the long haul(hello Lexus)
Could be much worse like at Infiniti, everything is now Q or QX with the number indicating the size of the vehicle, stupid, stupid, stupid idea IMO. Especially when you already have a lot of name recognition with things like G35, G37(sporty sedan/coupe), QX56(huge SUV), FX(sporty SUV). Or Cadillac, finally when people get used to CTS, ATS, SRX, you have to change **** up for no reason. Personally I miss the days of Deville, Seville and Eldorado, nothing wrong with making luxo-barges if they drove nice, looked contemporary, were well made, and reliable over the long haul(hello Lexus)