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I like both step lip and reverse rim. But it all bottles down to what wheel. I think some wheels look better with strep lip and some are better with reverse lip. For the Varianza I would get a reverse rim. It just makes it look bigger.
Depends on the face and the offset. I only like step lips for aggressive wheels looks cleaner but it takes away from the actual look of a big lip. In the end your choice do you like the look of huge lips or defined lips :P