It's called "reversed" b/c it has a "reversed drop center". The drop center is the part of the rim that drops in to allow bead clearance when you mount a tire. The standard set up is to have that on the outer part of the rim so you can mount the tire from the front of the wheel.

Reverse drop center wheels have the the dropped part closer to the back side of the wheel. This keeps the rim full diameter at the face side allowing a larger disk (spokes). Tires are mounted from the rear side of the wheel.

 

oh so thats what goodyear was talking about when they said these were reverse mount wheels, and the dummies at walmart were doing it wrong....

 

on the GS personally I like the reverse lip the best. On a sportier car like an M3 etc I like the BBS stepped lips. Of course you cant ever go wrong with BBS

 

You sure you want to get Iforged even with all that horror stories of Extreamly BAD Customer Service and Clear Coats peeling off?

 

In my opinion it all depends on the style of the wheel. In most examples I have seen, the stepped wheels give me the impression of a smaller wheel, while the reversed lip seems larger. I think they look equally as nice when done right. I will say this imho a reversed lip is like Halle Berry in cat woman, no matter how dirty or muddy they get they will still be sexy

 

We wont have that problem now with D2Autosport. He takes care of everything with no hassle on the customers end. Never heard of the clearcoat issue. If it was peeling off the lip that is understandable and the reason most people dont have clear put on the lips