Iconic Lexus 'December to Remember' Event Is Back

Familiar Campaign

Over the course of many years, Lexus' "December to Remember" ad campaign has become one of the most recognizable on the planet, as well as one that many look forward to each and every holiday season. Luckily for us, this event has returned once again, with a few extra perks for those that tune in, too.

Photos: Lexus

Pay It Forward

This year, the signature red bow returns with a twist in a new spot called "Time Machine." And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers. "This year's 'December to Remember' celebrates the holidays as a joyful time to reconnect with loved ones," said Vinay Shahani, vice president of Lexus marketing. "Our dealers do a great job of extending hospitality to our guests year-round. This holiday season, on behalf of our dealers, we’re inviting guests to enjoy a special Sprinkles treat and pay it forward to support the Boys & Girls Clubs of America."

Photos: Lexus

Donation Match

Lexus continues to be a proud partner of the Boys & Girls Clubs of America, and a big part of that effort this year gives guests the opportunity to donate through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats. For every donation made through the link up until January 3, Lexus will match donations up to $250,000.

Photos: Lexus

Familiar Favorites

In the new commercial, a young boy waits impatiently for the holidays. He becomes convinced that his family's new RX is a time machine and wonders if it might make the holidays come faster. In a variation of the campaign's signature gift-giving moment, this year's gift comes in the form of the little boy being reunited with his older brother, who comes home early from college to surprise him. The red bow, instead of appearing on top of the car, appears on a present his brother brings with him. In addition, Lexus is bringing back two popular "December to Remember" spots from last year — "Runway" and "Wonderland."

Photos: Lexus

Handing Out Treats

Additionally, Lexus treated a handful of lucky guests to an exclusive complimentary offer in partnership with Sprinkles at locations nationwide, handing out red velvet cupcakes gifted courtesy of Lexus and its dealers. Because, after all - what would the holiday season be without this familiar, beloved, and iconic ad campaign?

Photos: Lexus

>>Join the conversation about the Lexus 'December to Remember' Event right here at ClubLexus.com.

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