Lexus AR Play App Lets You Explore Your Car Virtually
Lexus has made it easy to take a tour of your new car without even having to leave the house.
Immersive Experience
The days of leafing through paper printed owner's manuals are slowly slipping away. These days, increasingly impressive mobile phone apps provide us with a wealth of information, and they can be updated over time as things change. However, the new Lexus AR Play app takes things to an entirely new level, using augmented reality to provide owners with a completely immersive experience.
Photos: Lexus
Virtual Tour
The AR app was released in conjunction with the new 2021 Lexus IS, which makes a lot of sense. After all, the automaker wasn't able to debut their newly revised luxury sedan in the flesh thanks to COVID-19, so the AR app allows anyone to take a virtual tour of it on their smartphone or tablet.
Photos: Lexus
>>Join the conversation about Lexus' augmented reality app right here in the ClubLexus forum.
Various Functions
Users of the AR app are able to preview the vehicle in an interactive way, with a variety of functions that include the ability to virtually walk around the vehicle for up-close 360-degree exterior and interior views, engage the gamification function to virtually drive the IS in augmented reality like a remote-control car, and personalize the exterior with eight custom color offerings for the 2021 IS.
>>Join the conversation about Lexus' augmented reality app right here in the ClubLexus forum.
Additional Features
In addition, users are also able to open and close the doors and trunk, explore the vehicle’s design, performance, and safety features with high-level audio narration, view 3D cutaways of key technical features present in the engine and chassis, and even capture photos for sharing with friends or on your favorite social media channels.
Photos: Lexus
>>Join the conversation about Lexus' augmented reality app right here in the ClubLexus forum.
Sneak Preview
"This app is a modern-day expression of a longstanding Lexus core value: 'genchi genbutsu' or 'go & see' - a practice employed by Lexus engineers to go on-site to ensure a true understanding of a situation by experiencing it firsthand," said Lisa Materazzo, vice president of marketing at Lexus. "Now our guests can experience the next best thing to genchi genbutsu with the new IS 350, seeing it for themselves in a way previously unavailable, and long before the vehicles arrive in showrooms in late fall."
Photos: Lexus
>>Join the conversation about Lexus' augmented reality app right here in the ClubLexus forum.
Available Now
The Lexus AR Play app is now available for download for iOS and Android devices in the App Store and Google Play. Overall, the app is a pretty cool way for anyone to get a close look at the revised sedan, without having to leave the couch, especially if you're thinking about picking one up this fall.
Photos: Lexus
>>Join the conversation about Lexus' augmented reality app right here in the ClubLexus forum.
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