Lexus Brings Various Razzle Dazzle to SEMA

F performance is the focus of Lexus' 2021 SEMA Show builds.

By Brett Foote - November 3, 2021
Lexus Brings Various Razzle Dazzle to SEMA
Lexus Brings Various Razzle Dazzle to SEMA
Lexus Brings Various Razzle Dazzle to SEMA
Lexus Brings Various Razzle Dazzle to SEMA
Lexus Brings Various Razzle Dazzle to SEMA
Lexus Brings Various Razzle Dazzle to SEMA
Lexus Brings Various Razzle Dazzle to SEMA

All About F

The letter "F" has long symbolized the ultimate in Lexus performance, so it should come as no surprise that it's also the focus of the brand's 2021 SEMA Show offerings. This year, Lexus brought out a host of special rides for the Las Vegas-based aftermarket extravaganza, including the LX 600 F Sport, RC F GT Concept, the RC F GT3 race car, and two brand new IS concepts designed with the help of race car drivers Townsend Bell and Scott Pruett.

Photos: Lexus 

Street Performance

First up, we have the Hiraku and Townsend Bell Street Performance IS 500, which features a one-off 3D printed body kit designed by Hiraku Co. that consists of a front lip spoiler, side steps, rear diffuser, front fenders, bumper canards, rear roof spoiler, and rear bumper garnish, complemented by a Seibon carbon fiber hood and trunk. The body is covered in a subtly retina-piercing vinyl body wrap that offers a modern take on the traditional Lexus spindle styling cues.

Photos: Lexus

>>Join the conversation about the Hiraku & Townsend Bell IS builds right here in the Club Lexus Forum!

Performance Upgrades

On the performance side of things, this custom IS 500 features a custom A’PEXi induction box with a TOMS Racing Carbon Fiber suction pipe. Spent fumes exit through an A'PEXi N1 Evolution Extreme Quad Tri-tip exhaust system, while enhanced throttle control is provided by a Shiftpower 4.0 App-controlled throttle control from Beat Soni. 

Photos: Car Buzz

>>Join the conversation about the Hiraku & Townsend Bell IS builds right here in the Club Lexus Forum!

Handling

Underneath, the custom IS 500 features TOMS chassis braces for the front and rear suspension, an A'PEXi N1 EXV 32-way adjustable coilover system, and Rotiform LAS-R wheels with one-of-a-kind aero disc covers that add a sense of retro-modern styling. These extra-wide 20-inch wheels are wrapped in Nitto Invo rubber along with a Brembo GT braking system with custom-painted calipers to help provide the necessary stopping power.

Photos: Car Buzz

>>Join the conversation about the Hiraku & Townsend Bell IS builds right here in the Club Lexus Forum!

Track Weapon

Next up, we have the DSport and Scott Pruett Track Performance IS 350, which was designed to be a track weapon. For now, the powertrain remains stock, and Lexus has focused simply on the exterior, the suspension and some interior modifications, though it notes that with time, the car will offer up more than double its current horsepower level of 311.

Photos: Lexus

>>Join the conversation about the Hiraku & Townsend Bell IS builds right here in the Club Lexus Forum!

Show and Go

The exterior wrap was created by Troy Lee Design using cues and colors from Pruett's helmet art and is fitted over a hand-laid body kit sourced from Japan’s Artisan Spirits. The car features two different wheelsets for the track and the street. The super lightweight track-focused combination is the ADVAN Racing Beyond GT forged 19-inch wheels in Hyper Black Machine finish. The show wheels are 20" Rotiform KPS models in Matte Copper. All wheels are covered in Michelin Pilot Sport 4s rubber.

Photos: Car Buzz

>>Join the conversation about the Hiraku & Townsend Bell IS builds right here in the Club Lexus Forum!

Track Mission

In keeping with this IS 350's future track mission, Design Craft fabrication installed a four-point roll bar with a SPARCO five-point harness that keeps the driver secure in the SPARCO QRT-K Carbon/Kevlar race seats. To fortify the suspension, custom-built KW Variant 3 coilovers help keep the vehicle-controlled and planted while offering a range of height adjustability. The carbon-ceramic braking system from the Lexus RCF Track edition has been grafted onto this IS as well.

Photos: Car Buzz

>>Join the conversation about the Hiraku & Townsend Bell IS builds right here in the Club Lexus Forum!

Check out the how-to sections of ClubLexus.com for help keeping your car in great shape. 

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