Lexus 'December to Remember' Lets You Unleash Your Inner Child
Remember that joy you felt as a child opening presents on Christmas Day? Lexus has a way of evoking that same feeling in adults.
1. Like a Kid Again
Lexus is famous for their iconic and unforgettable commercials and marketing campaigns. Perhaps none of which compares to their long-running advertisements/holiday sale known as "December to Remember." 2017 marks the 18th straight year for the event, and to celebrate, Lexus has unleashed three different commercials encouraging adults to unleash their inner child.
The first spot, dubbed "Stunned" depicts a young boy shocked by the bow-wearing Lexus RX in his driveway. After a little dance routine and a thorough examination of the inside and outside of the SUV, we find out the real truth. The boy is actually an adult and a lucky one at that. Because his wife did, in fact, buy the RX for him as a gift. If only we could all be so lucky (hint, hint!).
>>Join the conversation about a Lexus December to Remember right here in the Club Lexus forum.
2. Dancing for the IS
The second spot, titled “Dancer,” starts out with a young boy on his way to shovel some snow (again, hint hint!). But when he spots the stunning Lexus IS parked in the drive, he immediately breaks into some pretty impressive celebratory dance moves. Yet once again, the young boy is really just a very lucky grown man who got the best Christmas present ever.
>>Join the conversation about a Lexus December to Remember right here in the Club Lexus forum.
3. Best Friends
In the third spot, “Whispers,” we get to see a "young" girl receive the ride of her dreams - a Lexus GX. She proceeds to whisper sweet nothings to her new best friend, discussing her plans to travel the world together with it. That is, until her husband snaps her out of it by reminding her that the GX belongs to both of them. But as all of us married folks already know, that's not the way things actually work.
>>Join the conversation about a Lexus December to Remember right here in the Club Lexus forum.
4. Back to Reality
While the gift of a new Lexus might not exactly turn back the clock, it will make you feel like a kid again. And the December to Remember sales event is a huge deal for the brand. So in addition to seeing these spots on network and cable TV, a full-on print campaign will follow. And you can bet that your local Lexus dealer will be in the spirit as well, as we've seen in the past.
>>Join the conversation about a Lexus December to Remember right here in the Club Lexus forum.
5. Long Standing Tradition
After all, this event is one of the longest-running campaigns in the automotive industry. There's just something alluring about not only getting a new car but receiving it as a gift with that iconic red bow attached to the roof. But perhaps Cooper Ericksen, Lexus vice president of marketing, says it best. “A holiday filled with laughter and fun can bring out the kid in all of us. This year, the Lexus December to Remember campaign reminds adults that holiday surprises – such as the delight of our iconic red bow – are still possible.” And it sure makes up for having to deal with your annoying mother-in-law, too.
>>Join the conversation about a Lexus December to Remember right here in the Club Lexus forum.
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