Lexus Enjoying an Electrified Sales Boom in Australia

New Record

Lexus was one of the early pioneers of hybrid vehicles and has used its many years of expertise in that field to build some of the very best electrified luxury vehicles on the market. That's true not only in the U.S., but also Australia, where Lexus set a new personal record through the first half of 2022 by selling more electrified vehicles than ever before.

Photos: Lexus

Big Chunk

Hybrid, plug-in hybrid and battery-electric vehicles represented 47.6 percent of Lexus Australia's sales in the first seven months of 2022, up from a 2021 total of 38.8 percent. That's not only a record share for the brand, but it's also higher than any other luxury marque in that particular country, too.

Photos: Lexus

Electrified Vision

"Lexus is committed to achieving substantial reductions in fuel use and CO2 emissions through the introduction of a diverse range of next-generation powertrain solutions under the Lexus Electrified strategy," said Lexus Australia Chief Executive John Pappas. "Our vision is to harness the potential of electrified powertrains to enhance the Lexus Driving Signature with even greater dynamic performance and enjoyment."

Photos: Lexus

Gaining Share

With plans to launch at least 20 new or renewed models globally by 2025 - most of which will be electrified - Lexus has big plans on that front. Regardless, its recent offerings have been a bit hit with consumers in Australia, as the automaker has sold 35,971 electrified vehicles in that country since it launched the the RX 400h and the GS 450h back in 2006.

Photos: Lexus

Best Seller

So far this year, Lexus has sold 2,133 electrified vehicles in Australia. The NX leads that sales charge with a combined 1,064 hybrid and plug-in hybrid sales (53 percent of total NX sales), eclipsing last year's total NX hybrid volume of 992 units. Cumulative NX sales now exceed the 25,000 milestone (25,832 to the end of July) across all powertrains, cementing its place as the top Lexus model sold in Australia since its introduction in 2014.

Photos: Lexus

Other Models

Sales of the RX 450h and RX 450hL stand at 379 in 2022, more than half (59 percent) of 2021's RX hybrid total of 640 vehicles. The compact luxury UX 300e SUV, the first Lexus BEV introduced late last year, has been quick to gain traction with 55 sales in 2022 and strong orders on hand.

Photos: Lexus

Bright Future

Meanwhile, the future looks bright as we await the launch of the next-gen RX and all-electric RZ in Australia as Lexus aims to achieve an 80 percent electrified mix there by 2025. Of course, the brand eventually plans to move to 100 percent battery-electric sales, but for now, it's still finding tremendous success with its hybrid models.

Photos: Lexus

>>Join the conversation about Lexus's increase in sales in Australia right here at ClubLexus.com.

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