Lexus NX Aims To Save the World In New Ad Spot
The new commercial touts the crossover's appearance in the new sci-fi film "Moonfall."
Action Packed Ad
Lexus has long been known for its innovative and award-winning advertisements, and now, the all-new 2022 NX crossover is starring in a rather compelling one dubbed "Enjoy the Ride," which features action-packed footage from the new sci-fi disaster film, "Moonfall" from internationally renowned director Roland Emmerich.
Photos: Lexus
Saving the World
In "Moonfall," a mysterious force knocks the moon from its orbit around Earth and sends it hurtling on a collision course with life as we know it. The all-new 2022 Lexus NX luxury crossover plays a pivotal role in the heroic effort to restore order to the moon's orbit on a mission to save the world.
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Brink of Annihilation
With mere weeks before impact and the world on the brink of annihilation, NASA executive and former astronaut Jo Fowler (Academy Award winner Halle Berry) is convinced she has the key to saving us all - but only one astronaut from her past, Brian Harper (Patrick Wilson) and a conspiracy theorist K.C. Houseman (John Bradley) believes her. These unlikely heroes will mount an impossible last-ditch mission into space, leaving behind everyone they love, only to find out that our Moon is not what we think it is.
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Star Power
Directed by Roland Emmerich ("Independence Day," "The Day After Tomorrow," and "2012"), written by Roland Emmerich, Harald Kloser, and Spenser Cohen, and produced by Harald Kloser and Roland Emmerich, the film also stars Michael Peña, Charlie Plummer, Kelly Yu, Eme Ikwuakor, Carolina Bartczak, and Donald Sutherland.
Photos: Lexus
Prominent Appearances
The Lexus brand is featured prominently throughout the film. The all-new NX is driven by Plummer's character, Sonny Harper, in a three-minute, high-action scene. The Lexus GX 460 makes an appearance as the government vehicle used to transport Berry's character, Jo Fowler. Additionally, Peña’s character, Tom Lopez, is a Lexus dealer, and the film includes a scene at his dealership.
Photos: Lexus
Perfect Partner
"The all-new NX represents the future of the Lexus brand, ushering in the next level of luxury," said Vinay Shahani, vice president of Lexus marketing. "The NX's bold styling, intuitive technology, and connected driving feel make it the perfect partner for an epic adventure."
Photos: Lexus
