Lexus Plans to Add a New Crossover in 2020

A Refresh

According to a report published by Automotive News, Lexus' lineup is in need of an update. The brand is currently falling behind despite leading against German rivals for years. While most of its sedans have been refreshed, its SUVs and crossovers haven't changed all that much in the last few years. Competitors like Mercedes-Benz and BMW have already introduced new crossovers to their offerings giving them an upper hand over Lexus. 

Photos Courtesy of Motor1. 

Significant Gains

According to Paul LaRochelle, the chair of Lexus' dealer council and general manager of a Maryland-based Lexus franchise, Lexus could gain significantly in the upcoming years if it were to introduce new products. The car manufacturer is planning to release at least one crossover which might be a seven- or eight-seater for the marketplace.

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

Crossover Updates

Lexus will also refresh its existing SUVs and crossovers to entice buyers. The current LX has been on sale since 2008 and the GX debuted about 9 years ago. Both of these models don't fare particularly very well against the German competition. While the RX and NX are newer, they do require a mid-cycle refresh. The UX is the latest of them all with the model debuting back in 2018.  

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

Diminishing Market Share

Unfortunately, Lexus hasn't been at the top in the U.S. since 2010. Its market share has reduced significantly, dropping from 18.2 percent to 12 percent. The brand's 30th anniversary was a reflection of how much competition has increased and the difficulty that exists in keeping up with the U.S. demand for larger utility vehicles and crossovers. 

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

Plans

For the next 5 years, LaRochelle believes that Lexus will make significant changes to its vehicles. This will see it make strides to take back its seat which is now being slowly taken by Hyundai's Genesis brand. 

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

Still in the Game

Lexus' fallback doesn't mean that the company is asleep. By the end of last year, the brand had already released its first electric crossover, the UX 300e. The car will be sold in Europe, Japan, and China and will offer 250 miles of range and 201 horsepower.  

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

The Brand to Beat

According to reports by J.D. Power and Consumer Reports, Lexus is still a force to reckon with. Three of its models ranked first in a survey of 10 most reliable vehicles while also being named the best brand for resale value by J.D. Power. Lexus also sold its ten millionth vehicle last year, proving its success when compared to other Japanese brands such as Infiniti and Acura. 

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

A Lot to Work On

Automakers have a lot of work to do considering the growing demand for SUVs, trucks, and crossovers. Most of them are working to develop electric powertrains while researching on semi-self driving technologies and autonomous cars. The next few years will definitely see a lot of products on offer from Lexus and other automakers. 

>>Join the conversation about Lexus adding another crossover to the stable right here in the ClubLexus forum.

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