Lexus Partners With Design Miami On Next-Gen Products
Lexus leans on the fashion house as it prepares its next-gen lineup of electric vehicles.
New Vision
Lexus has partnered with a wide variety of entities in recent months as it looks to redefine itself for a new generation. These collaborations include everything from gamers to influencers to fashionistas and even NFL teams. The latest comes to us from Design Miami along with the University of Miami, in a new partnership that the automaker says will help it "realize a vision of an electrified future that embodies the energy of next-generation design."
Photo: Lexus
Immersive Installation
Led by Germane Barnes - principal architect at Studio Barnes, assistant professor at the University of Miami School of Architecture, and director of the CHIL Lab focused on the social and political impact of architecture - the project will culminate in an immersive installation on view at Design Miami/ 2021 with digital components that will resonate globally. Inspired by the LF-Z concept car, which embodies a vision for the future of the automotive field that is human-centered, carbon-neutral, and impeccably crafted, the project will present a conceptual exhibition of these values.
Photos: Design Miami
>>Join the conversation about Design Miami & Lexus right here in the Club Lexus Forum!
Next Generation
“We’re excited to partner with Germane Barnes and the University of Miami for this year’s edition of Design Miami/, and we’re looking forward to seeing their vision for a more human-centric and carbon-neutral future come to life,” commented Brian Bolain, Lexus’ global head of marketing. “The LF-Z Electrified represents the next chapter of Lexus, paving the way forward for the next generation. The installation will illuminate that vision from the perspective of future designers.”
Photos: Design Miami
>>Join the conversation about Design Miami & Lexus right here in the Club Lexus Forum!
Point of Inspiration
Miami-based architect, designer, and educator Germane Barnes is widely recognized for his work exploring the intersections of identity and architecture. The collaboration will be directed by Barnes, along with the School of Architecture’s Labs and Centers, each of which examines a key emerging field of research and provides new opportunities for student and faculty participation. Bringing together both his Studio Barnes team as well as students from the school, the collaborative project will use the car as a point of inspiration to explore the potential for an electrified, carbon-neutral, human-centered future that is just on the horizon.
Photos: Design Miami
>>Join the conversation about Design Miami & Lexus right here in the Club Lexus Forum!
Realized Goals
“Lexus has long been an inspiration to my work, as a symbol of luxury, craftsmanship, and a vision of the future potential that is recognized across cultures and communities as an icon of quality,” Barnes said. “The opportunity to realize an installation that explores this heritage while celebrating the potential and vision represented by the LF-Z Electrified concept car is an incredible one, especially in coordination with my team at Studio Barnes and the students and faculty at the University of Miami School of Architecture labs. We’re so excited to show the world the potential that the future holds at this year’s Design Miami/, both through the exploration of Lexus’s next-generation vehicle and through the talent, energy, and vision of the next generation of designers working with me to realize this project.”
Photos: Design Miami
>>Join the conversation about Design Miami & Lexus right here in the Club Lexus Forum!
Coming Soon
Designed to engage audiences worldwide, as seen in Lexus’ 2020 presentation of “Freedom to Move” with Tosin Oshinowo and Chrissa Amuah, this year’s physical installation will be complemented by a dynamic digital experience, engaging international content creators and delivering compelling visuals, in addition to taking-shape at Design Miami/ at the Miami Beach Convention Center, which will be on display from December 1-5, 2021.
Photos: Design Miami
>>Join the conversation about Design Miami & Lexus right here in the Club Lexus Forum!
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