Lexus Teams up With Designer to Develop New Apparel Line

New Collaboration

Lexus has enjoyed a strong presence in the world of fashion in recent years with partnerships that aim to prove the luxury automotive brand is synonymous with high design. Its latest effort in that regard, Lexus has teamed up with designer Salehe Bembury to create an assortment of collaborative apparel printed on Champion silhouettes.

Photos: Lexus

Foward-Thinking

Lexus' future-looking mobility innovation and Bembury's signature nature-inspired design ethos come together for this capsule that challenges the status quo in the automotive space. In celebration of the next generation of Lexus and its commitment to electrification, the collaboration brings together two distinct, yet synergistic, design approaches that come to life on the blank canvas of Champion's most popular Reverse Weave styles.

Photos: Lexus

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Point of Inspiration

"This collaboration was a new type of challenge for me," Bembury said. "It is both challenging and rewarding to explore design outside of footwear and allowed me to think outside of my usual realm of design." For this partnership, Bembury approached Lexus' push toward the electrification of its vehicle lineup through his own lens, while bringing in graphic elements derived from the Lexus NX, which served as a point of inspiration. 

Photos: Lexus

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Vehicle Inspired Design

The Lexus x Salehe Bembury collection includes three unisex items: a hoodie, T-shirt, and hat. The designs themselves were created by merging recognizable elements of Bembury's body of work, such as his logo and signature fingerprint, with graphic elements derived from the Lexus brand and the NX. The collaboration reimagines Lexus' iconic logo, distilling the brand's human-centric design into an apparel collection. Archway shapes on the front and back were used to tie the design elements together, symbolizing a pathway toward the future. Graphic accents on the back frame the word "electrified" and were based on the NX's taillights.

Photos: Lexus

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Perfect Canvas

Lexus and Bembury identified Champion Reverse Weave as the best apparel silhouette for storytelling and took a deliberate approach with details that would amplify the collection's narrative. For example, the incorporation of reflective ink represents the idea of electrification and is used on both the T-shirt and hoodie. The fabric is dyed dark gray through a custom oil wash process, giving it a unique. Colors are taken from the Lexus NX exterior options and the incorporation of a hand-finished, wash tag appliqué in both English and Japanese at the front hem ties together all the brands working on the project. The focal point of the unstructured baseball cap is Salehe’s fingerprint logo wrapping the brim. In addition, embroidered Salehe, Lexus, and Champion logos complete the piece, which is adjustable using a strap and metal buckle.

Photos: Lexus

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Pushing the Boundaries

"This collaboration merges different design disciplines to create a modern collection rooted in heritage for fans across the three brands," said Jon Ram, Global President, Champion Athleticwear. "As a brand that continuously pushes the boundaries of creativity, Champion is excited to work with Bembury and Lexus to elevate the conversation around design, fashion, and technology."

The unisex apparel pieces are available in sizes S-XL and range in price from $50-$150. The collection will be available for purchase exclusively at HBX.com.

Photos: Lexus

>>Join the conversation about wearing some new Lexus apparel right here in the Club Lexus Forum!

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