Lexus Touts Two of the Five Most-Seen Commercials
Lexus continues its tradition of producing memorable advertisements with two more great commercials.
Most Viewed
Lexus has long been known for its intriguing ad spots, so perhaps we shouldn't be surprised to learn that it currently touts the first and third-most viewed automotive commercials on TV. The data comes from iSpot.tv, which ranks ads based on the number of impressions they generate across national broadcast and cable TV.
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December to Remember
Both of the current top two viewed Lexus advertisements pertain to the brand's long-running December to Remember Sales Event. The first advertisement highlights deals on certain models, including the 2021 RX350, while the other commercial focuses on the 2021 GX460.
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First Place
The first-place commercial for Lexus' December to Remember Sales Event is called "Driveway Moments: Peace and Joy Delivery." Thus far, the spot has secured 241,932,359 impressions, with a 1.32% interruption rate, scored a 119 on the attention index, at an estimated TV spend of $1,715,559.
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Third Place
The third-place commercial is called "Driveway Moments: Peace and Joy," and has secured 229,637,827 impressions with a 1.22% interruption rate at a 123 attention index score, with an estimated TV spend of $1,661,780.
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Driveway Roles
Lexus says that the December to Remember marketing campaign entitled Driveway Moments salutes the roles that driveways have played throughout the year. They have become safe places to celebrate milestones, holidays, and accomplishments. They have also become canvases for heartwarming chalk art messages to inspire neighbors and passersby.
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Stay Together
"As a brand that keeps people at the center of everything we do, Lexus is looking back at this year and focusing on the extraordinary ways we connected," said Lisa Materazzo, vice president of Lexus marketing. "In the midst of so much change, ultimately the one thing that’s remained true is people's desire to celebrate together."
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Now Playing
The Driveway Moments ads are currently airing on cable, primetime, late-night, and sports programming, as well as Advanced TV, Sirius XM Radio, and digital. The Lexus December Sales Event offers incentives through January 4, 2021. All of these ad spots can be viewed by vising Lexus' YouTube channel here.
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