Lexus Unveils 'Shaped by Air' Art Exhibit

Another Mashup

Lexus has long been a big supporter of the arts, sponsoring a number of events, artists, and even partnering up with those creative minds to create special, one-off vehicles and art installations. The latest collaborative effort is this - a new art exhibit dubbed "Shaped by Air" that was just revealed at the Institute of Contemporary Art, Miami (ICA Miami). It was created by the acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, who found inspiration for the project in the Lexus Electrified Sport.

Photos: Lexus

Shared Commitment

Reddy's latest piece - her first public project in Miami - celebrates the collaborators' shared commitment to human-centered, carbon-neutral, and impeccably crafted design. It envisions the vehicle as shaped by mist and light, draws upon the curves of the vehicle's design, and incorporates foliage-inspired cutouts to suggest movement through nature. Situated in the Sculpture Garden at ICA Miami and visible to guests immediately upon arrival, the site-specific installation features a to-scale interpretation of the Lexus Electrified Sport enveloped by cooling mist and warm light.

Photos: Lexus

Floating In Air

To create the immersive and dynamic design, Reddy placed the vehicle on a platform among organic, leaflike shapes in a vibrant shade of green, subtly calling to mind the cutouts of Henri Matisse. These abstract, reflective forms sit in dialogue with neighboring sculptures by Pedro Reyes and artist duo Allora & Calzadilla, and they also exist in harmony with the garden’s own greenery. Comprised in part of post-consumer materials, the sculpture’s steel and aluminum form includes mirrored side panels. As the mist clings to its metal body and conveys a sense of movement, the piece appears as if it is levitating. Its ever-changing nature is further illuminated in the daytime, as shadows cast unexpected patterns on the surrounding surfaces.

Photos: Lexus

Blurring the Boundaries

"Lexus' steadfast commitment to the arts and to excellence in craftsmanship has been an inspiring departure point for the installation," said Reddy. "Shaped by Air animates the courtyard using mist, light and metallic forms to create an ethereal installation that both reflects and is transformed by the natural elements of the sculpture garden, blurring the boundaries between art and design."

Photos: Lexus

Lifelike Art

"We are thrilled to partner with the inimitable Suchi Reddy and see the Electrified Sport come to life through the lens of her human-centered approach to design," said Brian Bolain, Lexus' global head of marketing. "The Lexus Electrified Sport represents a visceral expression of a Lexus Electrified future. Suchi has brought that vision to life, using mist and light to give it movement, underscoring the exciting future of Lexus design and performance dynamics."

Photos: Lexus

>>Join the conversation about this  Lexus art exhibit right here at ClubLexus.com.

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