New Lexus Exhibit Set To Debut At Miami Design Week

New Partnership

Lexus has long enjoyed a strong relationship with the worlds of art and fashion, and that bond strengthened even more recently when the brand announced that it was forming a new partnership with the museum Institute of Contemporary Art, Miami (ICA Miami) and acclaimed artist and architect Suchi Reddy, founder of Reddymade Architecture and Design. The idea behind this new partnership is to present an installation in the museum’s Sculpture Garden in late November and early December in conjunction with Miami Art & Design Week.

Photos: Lexus

Full Potential

Inspired by the idea of the Lexus Electrified Sport being “shaped by air,” Reddy’s installation - her first public project in Miami - envisions the vehicle as shaped by mist and light while illustrating its harmony with its environment. Bringing its fifth immersive installation to Miami during Art & Design Week, this year’s cultural partnership centers on the Electrified Sport, highlighting the full potential of electrification.

Photos: Lexus

Unique Approach

Born in Chennai, India, and based in New York, the artist and architect Reddy has an award-winning design practice recognized globally for its human-centric approach to design. She founded Reddymade in 2002 to address the economic, social, environmental, and cultural impacts of design on both the user and the planet. Neuroaesthetics, the study of how the brain responds to the design of one’s surroundings, guides her practice, and her design ethos, “form follows feeling,” demonstrates her conviction that good design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity.

Photos: Lexus

World Class

“We are thrilled to enter this new partnership with ICA Miami and bring a public installation by Suchi Reddy to Miami. With its world-class reputation, ICA Miami is the perfect setting for this collaboration, and I look forward to experiencing how Suchi will illuminate our shared values of human-centric and future-focused design in her sculpture,” said Brian Bolain, Lexus’ global head of marketing. “The Electrified Sport concept propels Lexus into the future and this installation will embody that spirit from the perspective of an inspiring designer.”

Photos: Lexus

Best Idea

“Lexus’ long commitment to the arts, to excellence in craftsmanship, and particularly their dedication to the Takumi masters on their team has been a great source of inspiration to me,” Reddy said. “Their environmental mission through electrification of the fleet reflects responsible leadership and I am honored to interpret their ethos this year in our installation at the ICA in Miami during Art and Design Week. Our collaboration will blur the boundaries between art and design, and continue their tradition of always being committed to the best idea.”

Photos: Lexus

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