The Best of Lexus at the SuperBowl (Photos)

With the debuts of the Super Bowl commercials for the LS 500 and LC 500 we decided it would be interesting to look back on how far Lexus has come in terms of ads rolled during the big game.

By Thomas Mabson - February 1, 2017
The Beast
Dad
New hat
Make some noise
Let's Play

1. The Beast

The 2013 GS could not be held back as it burst onto the scene with its new and impressive level of sophistication. The fourth generation of this model, with bold new lines and enhanced dynamics, brought with it a hybrid variant that also gave something to those who wished to lessen their carbon footprint. See the new GS make its impactful entrance during the 2012 Super Bowl game here

>>Join the conversation about the Best of Lexus at the Super Bowl right here in the Club Lexus Forum!

2. Dad

As a child, you could always look to dad to keep bad things in check, keep you safe, keep you warm, and get you home without delay. For the 2010 Super Bowl Lexus unveiled the new hybrid RX showing one dad using every trick the new SUV has up its sleeve to get his little one home during a day filled with calamity. See dad do it all here

>>Join the conversation about the Best of Lexus at the Super Bowl right here in the Club Lexus Forum!

3. New Hat

How easy is it to use the features in the Lexus RX? Well, it seems that things you do in everyday life have been subconsciously training you the whole time to use this vehicle optimally; from using a mouse at work, to the simple push of an elevator button, Lexus knows how you move and is prepared to deliver the goods. See the vehicle you have been trained to use before you even set a foot inside of it here

>>Join the conversation about the Best of Lexus at the Super Bowl right here in the Club Lexus Forum!

4. Make Some Noise

For the debut of the new NX, Lexus decided to liven things up from the somber tone that other automakers have taken, by making a mini dance routine. Where the commercial turns things on its head is there is more than just people doing the dancing, the cars are taking on a routine of their own, maneuvering about in a way that shows the agility of the small SUV. Click here to see the NX dip and dive on the world stage. 

>>Join the conversation about the Best of Lexus at the Super Bowl right here in the Club Lexus Forum!

5. Let's Play

How do you show the capability of the new RC 350 while playing with its coincidental name? Drift the tiny remote controled version of it through a neigh impossible, Ken Block-esque, obstacle course. The ad culminates in a real deal RC 350 making a dramatic turn to the camera to line up perfectly its tiny counterparts. The ad is still a lot of fun and one that definitely made a statement to viewers of the 2015 Super Bowl. 

>>Join the conversation about the Best of Lexus at the Super Bowl right here in the Club Lexus Forum!

If you have maintenance or repair questions, the how-to section of Club Lexus is full of answers, so check it out.

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